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Official data from USPTO

EFFIE EFFECTIVENESS INDEX

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

EFFIE EFFECTIVENESS INDEX

ST13

US500000085180873

Class

35

Filing

85180873

Registration

4115885

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

45

Latest update

06/18/2026

Trademark type

Word

Nice classes

35

Filing date

11/19/2010

Registration date

03/20/2012

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

09/14/2022

Last transaction

06/18/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

2010-06-00

First use in commerce

2010-06-00

Drawing code

4

Owner type

03

Owner location

NEW YORK, NY, US

Examiner

RUTLAND, BARBARA A

Law office

L10

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

THE EFFIE AND LIONS FOUNDATION, INC.
EFFIE WORLDWIDE, INC.

Representatives

William C. Wright Epstein Drangel LLP

Technical classification

Nice Classes

Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Business research servicesdevelopment and publishing of performance rankings measuring the effectiveness of marketing and advertising campaigns and general marketing communication programsbased on performances in award competitions and statistical analysis thereof

Publications

History of USPTO decisions and trademark events.

45 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

06/16/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

06/16/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

06/16/2026

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

06/22/2025

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

06/22/2025

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

06/18/2025

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

09/14/2022

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

09/14/2022

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

09/14/2022

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

09/14/2022

E89R

TEAS SECTION 8 & 9 RECEIVED

03/21/2022

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

03/20/2021

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

08/28/2020

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

08/28/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

08/28/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

08/28/2020

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

08/28/2020

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

02/18/2018

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

02/17/2018

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

02/17/2018

E815

TEAS SECTION 8 & 15 RECEIVED

02/07/2018

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

03/20/2017

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

08/26/2015

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

08/26/2015

R.PR

REGISTERED-PRINCIPAL REGISTER

03/20/2012

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

02/15/2012

REGV

LAW OFFICE REGISTRATION REVIEW COMPLETED

02/14/2012

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

02/10/2012

SUPC

STATEMENT OF USE PROCESSING COMPLETE

01/19/2012

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

01/19/2012

IUAF

USE AMENDMENT FILED

12/19/2011

EISU

TEAS STATEMENT OF USE RECEIVED

12/19/2011

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

06/28/2011

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

05/03/2011

PUBO

PUBLISHED FOR OPPOSITION

05/03/2011

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

03/25/2011

ALIE

ASSIGNED TO LIE

03/24/2011

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

03/08/2011

XAEC

EXAMINER'S AMENDMENT ENTERED

03/08/2011

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

03/08/2011

GNEA

EXAMINERS AMENDMENT E-MAILED

03/08/2011

CNEA

EXAMINERS AMENDMENT -WRITTEN

03/08/2011

DOCK

ASSIGNED TO EXAMINER

03/01/2011

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

11/23/2010

NWAP

NEW APPLICATION ENTERED

11/23/2010

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