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Official data from USPTO

POTENTIAL (CAN DO) LEARNED SKILLS HABITS ATTITUDES BELIEFS EXPECTATIONS ACHIEVEMENT (ACTUALLY DO) REAL PERFORMANCE

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: US

Quick snapshot

POTENTIAL (CAN DO) LEARNED SKILLS HABITS ATTITUDES BELIEFS EXPECTATIONS ACHIEVEMENT (ACTUALLY DO) REAL PERFORMANCE

ST13

US500000085091237

Class

9, 41

Filing

85091237

Registration

4264974

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

63

Latest update

07/16/2025

Classification

Registered

Trademark type

Combined

Nice classes

9, 41

Filing date

07/23/2010

Registration date

12/25/2012

Expiration date

-

Recommended action

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Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

05/19/2023

Last transaction

07/16/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

2010-07-00

First use in commerce

2010-07-00

Drawing code

3

Owner type

16

Owner location

Scottsdale, AZ

Examiner

DAHLING,KRISTIN M

Law office

M40

Current location

TMO LAW OFFICE 113

Mark description

The mark consists of a horizontal triangle with long sides intersecting a vertical rectangle. On the rectangle appears the wording "HABITS ATTITUDES BELIEFS EXPECTATIONS". On the left portion of the triangle appears the wording "POTENTIAL (CAN DO)". On the right portion of the triangle appears the wording "ACHIEVEMENT (ACTUALLY DO)". Below the left portion of the triangle appears the wording "LEARNED SKILLS". Below the right portion of the triangle appears the wording "REAL PERFORMANCE".

Holders and representatives

Holders

THE PACIFIC INSTITUTE, LLC
The Pacific Institute Incorporated

Representatives

Michelle Levin Leason Ellis LLP

Technical classification

Nice Classes

Class 9Class 41

Vienna Codes

No Vienna codes available.

Goods and services

Class 9

Audio and video mediaCDsDVDsdownloadable media files containing educational and motivational material in the field of developing personal potential; electronic publications in the nature of books recorded on computer media containing educational and motivational material in the field of developing personal potential; downloadable electronic publications in the nature of books containing educational and motivational material in the field of developing personal potential

Class 41

Providing educational and motivational seminars in the field of developing personal potential; Educational servicesincludingproviding live and on-line classesseminarsworkshops in the field of developing personal potential

Publications

History of USPTO decisions and trademark events.

63 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/09/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/09/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/09/2025

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

05/19/2023

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

05/19/2023

9G8P

REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8

05/19/2023

8PRT

REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED

05/19/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

05/18/2023

E89R

TEAS SECTION 8 & 9 RECEIVED

11/01/2022

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

12/25/2021

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

03/01/2019

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

03/01/2019

EROP

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

02/28/2019

PR23

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

02/26/2019

EROP

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

02/25/2019

PR23

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

01/15/2019

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

01/15/2019

E815

TEAS SECTION 8 & 15 RECEIVED

12/17/2018

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

12/25/2017

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

08/10/2016

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/29/2014

R.PR

REGISTERED-PRINCIPAL REGISTER

12/25/2012

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

11/21/2012

REGV

LAW OFFICE REGISTRATION REVIEW COMPLETED

11/20/2012

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

11/19/2012

XAEC

EXAMINER'S AMENDMENT ENTERED

11/17/2012

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

11/17/2012

GNEA

EXAMINERS AMENDMENT E-MAILED

11/17/2012

SNEA

SU-EXAMINER'S AMENDMENT WRITTEN

11/17/2012

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

11/01/2012

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

11/01/2012

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

10/18/2012

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

04/18/2012

GNRT

NON-FINAL ACTION E-MAILED

04/18/2012

CNRT

SU - NON-FINAL ACTION - WRITTEN

04/18/2012

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

04/14/2012

SUPC

STATEMENT OF USE PROCESSING COMPLETE

04/13/2012

EX2G

SOU EXTENSION 2 GRANTED

04/13/2012

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

04/13/2012

EXT2

SOU EXTENSION 2 FILED

03/21/2012

EEXT

SOU TEAS EXTENSION RECEIVED

03/21/2012

IUAF

USE AMENDMENT FILED

03/07/2012

EISU

TEAS STATEMENT OF USE RECEIVED

03/07/2012

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

09/20/2011

EX1G

SOU EXTENSION 1 GRANTED

09/16/2011

EXT1

SOU EXTENSION 1 FILED

09/16/2011

EEXT

SOU TEAS EXTENSION RECEIVED

09/16/2011

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

03/22/2011

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

01/25/2011

PUBO

PUBLISHED FOR OPPOSITION

01/25/2011

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

12/23/2010

ALIE

ASSIGNED TO LIE

12/23/2010

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

12/02/2010

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

11/30/2010

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

11/30/2010

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

11/30/2010

GEAN

NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED

11/06/2010

GEAP

EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED

11/06/2010

CPEA

EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED

11/06/2010

DOCK

ASSIGNED TO EXAMINER

11/03/2010

MDSC

NOTICE OF DESIGN SEARCH CODE MAILED

07/28/2010

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

07/27/2010

NWAP

NEW APPLICATION ENTERED

07/27/2010

Continuous trademark protection

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