ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
12/27/2023
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Official data from USPTO
BELIF BELIEVE IN TRUTH
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
38
Latest update
01/22/2025
Trademark type
Combined
Nice classes
3
Filing date
06/04/2010
Registration date
02/07/2012
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
07/16/2022
Last transaction
01/22/2025
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
Filing basis
Intent to use, Foreign priority
Drawing code
5
Owner type
03
Owner location
SEOUL, KR
Examiner
ROACH, APRIL K
Law office
M60
Current location
GENERIC WEB UPDATE
Mark description
The mark consists of the words "belif believe in truth" in lower case, with belif on the first line.
Holders and representatives
Holders
LG H&H CO., LTD.
LG HOUSEHOLD & HEALTH CARE LTD.
Representatives
KELLY Y. HWANG LERNER, DAVID, LITTENBERG, KRUMHOLZ & MENTLIK, LLP
Technical classification
Nice Classes
Class 3
Vienna Codes
No Vienna codes available.
Goods and services
Class 3
Skin milk lotions; perfumes; cleansing creams; bath soap; lipsticks; facial essences in the nature of essential oils; shampoos; eye shadows; toothpaste; common toilet water; hair colorants; soap powder; false eyelashes; false nails; tissues impregnated with cosmetic lotions; liquid soap; non-medicated bath and beauty care cosmetics with elecampane; perfumery; hair rinses; hair spray; hair mousse; hair essence in the nature of perfumed oils for hair; sunscreen lotions; depilatories; color-removing preparations for hair; fabric softeners for laundry use; mouth washesnot for medical purposes; dental rinsesnon medicated; foundation creams; cheek colors; blushers; eyeliner; nail polish; cosmetic nutritional creams; antistatic preparations for household purposes; nail decolorants; beauty masks; mask pack for cosmetic purposes; cosmetic soaps; detergents prepared from petroleum for household cleaning use; rinse for clothing; toilet bowl detergents; cleaning preparations for kitchen; baby oil; lip gloss; lip balm; massage cream; body lotions; hair gel; non-medicated protective protections for lips; after- shave lotions; shaving foam; shaving creams; deodorants for personal use; fumigation preparations; perfumes; lavender oil; rose oil; mint extract sold as a component of perfumery; vanilla perfumery; depilatory; bath gels; shower gels; body scrubs; massage oil; bleaching preparations for laundry; detergent for laundry; preparations for dental bleaching; cosmetic nourishing creams; liquid rouge; mascaras; massage gel; enamel for manicure; varnish-removing preparations; hair drying preparations; non-medicated hair preservation treatment preparations for cosmetic purposes; hair waving preparations; additives for cosmetic baths; badian essenceessential oils of badian; vanishing creams; bath oil; cosmetics; cosmetic bath powder; baby powder; perfumed powder; dandruff lotionsnot for medical treatment; dandruff creamsnot for medical treatment; bath saltsnon-medicated; cosmetic sun milk lotions; sunscreen creams; cosmetic sun oils; suntanning preparations; nail colorants; cosmetic skin fresheners; eye make-up removers; medicated creamsnot for medical treatmentmedicated cream soaps; medicated toilet waternot for medical treatment; eau de cologne; lip brighteners; lip neutralizersnon-medicated lip care preparations; lip conditioners; cold creams; solid powder for compacts; depilatory wax; permanent wave preparations; neutralizers for permanent waving; face powder; potpourri perfume; skin whitening creams; hand creams; hair glaze; hair dressing preparations; hair lacquers; hair lotions; hair moisturizers; hair conditioners; hair creams; hair tonic; make-up powder; astringents for cosmetic purposes; body creams; cleansing foams; cleansing lotions; lip pencils; shower cologne; eau de toilet; toilet water for exfoliate; creams for exfoliate; essenceconcentrated essential oil liquids for cosmetics ; cosmetic preparations for slimming purposes; incense sticks; adhesives for affixing false hair; cotton sticks for cosmetic purposes; adhesives for cosmetic purposes; cotton wool for cosmetic purposes; beauty soaps; paper soaps; cream soaps; body cleanser; shaving soap; soap for foot perspiration; deodorant soap; almond soap; medicated soapnot for medical treatment; breath freshening sprays; tooth powders; films impregnated with cosmetic lotions; cosmetic films for removing oil; cosmetic paper for removing oil; degreasing preparations for household purposes; rust removing preparations; floor wax removers; preparations for cleaning waste pipesdrain cleaning preparations and openers; glass cleansers; windscreen cleaning liquids; boot cream; polishing wax; emery boards; abrasive cloth; dental bleaching patches; preparations for cleaning dentures; cosmetics; cleaning preparations; soapsnot for personal use; common toilet soaps; fabric softeners; dental bleaching gels; pencils for cosmetic purposes; dental bleaching creams; dental bleaching pencils; aromatic for household purposesaromatherapy oils and aromatic potpourri; fragrances for personal use; hand cleaners; hand cleaning preparations
Publications
History of USPTO decisions and trademark events.
38 publications found
NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
07/16/2022
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
07/16/2022
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
07/16/2022
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
07/05/2022
E89R
TEAS SECTION 8 & 9 RECEIVED
01/25/2022
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
02/07/2021
NAS8
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
02/25/2018
8.OK
REGISTERED - SEC. 8 (6-YR) ACCEPTED
02/25/2018
EROP
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
02/21/2018
PRA8
POST REGISTRATION ACTION MAILED - SEC. 8
12/26/2017
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
12/19/2017
ES8R
TEAS SECTION 8 RECEIVED
12/08/2017
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
02/07/2017
R.PR
REGISTERED-PRINCIPAL REGISTER
02/07/2012
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
11/22/2011
PUBO
PUBLISHED FOR OPPOSITION
11/22/2011
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
11/02/2011
PREV
LAW OFFICE PUBLICATION REVIEW COMPLETED
10/17/2011
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
10/03/2011
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
09/29/2011
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
09/29/2011
ERSI
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
09/21/2011
GNS2
NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
03/30/2011
GNSI
INQUIRY TO SUSPENSION E-MAILED
03/30/2011
CNSI
SUSPENSION INQUIRY WRITTEN
03/30/2011
RCCK
SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
03/24/2011
ALIE
ASSIGNED TO LIE
03/22/2011
GNS3
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
09/20/2010
GNSL
LETTER OF SUSPENSION E-MAILED
09/20/2010
CNSL
SUSPENSION LETTER WRITTEN
09/20/2010
XAEC
EXAMINER'S AMENDMENT ENTERED
09/20/2010
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
09/20/2010
GNEA
EXAMINERS AMENDMENT E-MAILED
09/20/2010
CNEA
EXAMINERS AMENDMENT -WRITTEN
09/20/2010
DOCK
ASSIGNED TO EXAMINER
09/15/2010
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
06/09/2010
NWAP
NEW APPLICATION ENTERED
06/08/2010
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