FINO
FINAL DECISION TRANSACTION PROCESSED BY IB
09/12/2025
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Official data from USPTO
EQUATIV BUYER CONNECT
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: WordOffice: United States
Quick snapshot
EQUATIV BUYER CONNECT
ST13
US500000079379292Class
9, 35, 42
Filing
79379292
Registration
7683007
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
32
Latest update
04/03/2026
Trademark type
Word
Nice classes
9, 35, 42
Filing date
07/12/2023
Registration date
02/11/2025
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
02/11/2025
Last transaction
04/03/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Drawing code
4
Owner type
99
Owner location
FR
Examiner
SETTLES LEWIS, SHAILA E
Law office
M50
Current location
FILE REPOSITORY (FRANCONIA)
Holders and representatives
Holders
EQUATIV
SMARTADSERVER
Representatives
Susan Brushaber Reinhardt Savic Foley LLP
Technical classification
Nice Classes
Class 9Class 35Class 42
Vienna Codes
No Vienna codes available.
Goods and services
Class 9
Downloadable databases in the field of advertising campaigns; downloadable software and software packages for enabling the managementsale and purchase of advertising campaigns on Internet sitesmobile applicationssocial networks and audiovisual content platforms accessible on digital communication media particularly on computerstabletsmobile telephonestelevisions and connected televisions; downloadable machine learning software for advertising on Internet sitesmobile applicationssocial networks and audiovisual content platforms accessible on digital communication mediaparticularly on computerstabletsmobile telephonestelevisions and connected televisions; downloadable software for integrating advertising on Internet sitesmobile applicationssocial networks and audiovisual content platforms accessible on digital communication mediaparticularly on computerstabletsmobile telephonestelevisions and connected televisions; downloadable computer software for creatingmanagingevaluating and disseminating third-party advertising; advertising serverscomputer servers for storing advertisements and disseminating advertising on Internet sitesmobile applicationssocial networks and audiovisual content platforms accessible on digital communication mediaparticularly on computerstabletsmobile telephonestelevisions and connected televisions; downloadable computer software in the field of blockchain technology for data management in the field of advertising; downloadable software for creating and managing smart contracts; downloadable mobile applications for data management in the field of advertising; downloadable computer software for data management in the field of advertising; downloadable data management software in the field of advertising; computers for use in data handling in the field of advertising
Class 35
Services for advertising on Internet sitesmobile applicationssocial networks and audiovisual content platforms accessible on digital communication mediaparticularly on computerstabletsmobile telephonestelevisions and connected televisions: Arranging subscriptions to a service that distributes advertisements to Internet sitesmobile applicationssocial networks and audiovisual content platforms accessible on digital communication mediaparticularly on computerstabletsmobile telephonestelevisions and connected televisions; advertising and sales promotion services for third parties and commercial information agency services relating theretoprovided online from a computer database; writing of reports relating to advertising on Internet sitesmobile applicationssocial networks and audiovisual content platforms accessible on digital communication mediaparticularly on computerstabletsmobile telephonestelevisions and connected televisions; consultancy services relating to the organization of commercial and advertising events; advertising management servicesnamely commercial and advertising media managementpurchase and rental services for advertising space and time on all communication means and media; administrative management of advertising matter on Internet sitesmobile applicationssocial networks and audiovisual content platforms accessible on digital communication mediaparticularly on computerstabletsmobile telephonestelevisions and connected televisions; management of advertising databases; dissemination of advertising matter and commercial information on Internet sitesmobile applicationssocial networks and audiovisual content platforms accessible on digital communication mediaparticularly on computerstabletsmobile telephonestelevisions and connected televisions; commercial and advertising servicesadvertising services for tracking advertising performancefor managingdistributing and offering advertisingfor analyzing advertising datafor communicating advertising datafor optimizing advertising performance; data and database management services in the field of advertising; data processing management services in the field of advertising; data processing and systematization services in the field of advertising
Class 42
Providing a website that features technology in the nature of a programmatic advertising software platform that enables digital advertisers and publishers to program and manage online advertising displays for the insertion of digital advertisingthe management of digital advertising campaignstargeting advertising to specific customer categories; providing temporary use of on-linenon-downloadable search software for finding content and content publishers; providing temporary use of on-line non-downloadable software for implementing and managing advertising campaigns and smart contracts using blockchain technology; editingdesign and development of software for the managementsale and purchase of -purchase of advertising campaigns on Internet sitesmobile applicationssocial networking websites and audiovisual content platforms accessible on digital communication mediaparticularly on computerstabletsmobile telephonestelevisions and connected televisions; providing temporary use of online non-downloadable software for advertising data and advertising database management in the field of advertising and marketing
Publications
History of USPTO decisions and trademark events.
32 publications found
FICS
FINAL DISPOSITION NOTICE SENT TO IB
08/27/2025
FIMP
FINAL DISPOSITION PROCESSED
08/27/2025
FICR
FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
05/11/2025
OPNX
NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB
03/08/2025
OPNS
NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
02/20/2025
OPNR
NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB
02/20/2025
NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
02/11/2025
R.PR
REGISTERED-PRINCIPAL REGISTER
02/11/2025
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
12/24/2024
PUBO
PUBLISHED FOR OPPOSITION
12/24/2024
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
12/18/2024
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
11/27/2024
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
10/18/2024
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
10/18/2024
ERFR
TEAS REQUEST FOR RECONSIDERATION RECEIVED
10/18/2024
GNFN
NOTIFICATION OF FINAL REFUSAL EMAILED
10/16/2024
GNFR
FINAL REFUSAL E-MAILED
10/16/2024
CNFR
FINAL REFUSAL WRITTEN
10/16/2024
ADCH
CHANGE OF NAME/ADDRESS REC'D FROM IB
07/19/2024
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
05/25/2024
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
05/25/2024
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
05/25/2024
RFNT
REFUSAL PROCESSED BY IB
05/08/2024
RFCS
NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
04/12/2024
RFRR
REFUSAL PROCESSED BY MPU
04/11/2024
RFCR
NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
03/24/2024
CNRT
NON-FINAL ACTION WRITTEN
03/23/2024
DOCK
ASSIGNED TO EXAMINER
03/20/2024
MAFR
APPLICATION FILING RECEIPT MAILED
09/26/2023
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
09/22/2023
REPR
SN ASSIGNED FOR SECT 66A APPL FROM IB
09/21/2023
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