NREP
NEW REPRESENTATIVE AT IB RECEIVED
02/19/2026
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Official data from USPTO
EHI
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: WordOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
20
Latest update
02/20/2026
Trademark type
Word
Nice classes
35, 42
Filing date
12/28/2021
Registration date
01/31/2023
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
01/31/2023
Last transaction
02/20/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Drawing code
4
Owner type
99
Owner location
FI
Examiner
RENNEKER, CHRISTOPHER JOHN
Law office
N30
Current location
PUBLICATION AND ISSUE SECTION
Holders and representatives
Holders
BrandBastion Oy
Representatives
SARA M. DORCHAK BARCLAY DAMON LLP
Technical classification
Nice Classes
Class 35Class 42
Vienna Codes
No Vienna codes available.
Goods and services
Class 35
Analysis of advertising response on how favourable a company or brand is perceived; evaluating the impact of advertising on audiences; providing information and analyses concerning the impact of advertising on audiences; employee performance assessment services; online media monitoring servicesbusiness and marketing research by using computer software to automatically monitor internet websites and online publications for customer-specified topics and to capture relevant content on those topicsproviding documentation and analysis of that online content to others for business purposes; business monitoring and consulting servicestracking web sites and applications of others to provide strategyinsightmarketingsalesoperationproduct designparticularly specializing in the use of analytic and statistic models for the understanding and predicting of consumersbusinessesmarket trends and actions; business consultation servicesanalysis of audience engagement and participation; media monitoring servicesbusiness and marketing research by monitoring print mediatelevisionradioother media for customer-specified topicsgathering relevant content on those topicsproviding documentation and analysis of that media content to others for business purposes; monitoring social media for business purposesbusiness and marketing research by online media monitoring services using computer software to automatically monitor social media sites for customer specified topics and to capture relevant content on these topicsproviding documentation and analysis of that online content to others for business purposes; providing information in the field of marketing and on-line marketing media via the internet; providing marketing consulting in the field of social media; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; market research; advertising and business management consultancy; preparing business reports electronically relating to the use of web sites; business and marketing research servicescollectionreportinganalysis and integration of data related to the use of websites and the effectiveness of online and offline marketing campaigns; consultation services in the field of media analysisbusiness and marketing research by online media monitoring services using computer software to automatically monitor internet website and online publications for customer-specified topics and to capture relevant content on those topicsproviding documentation and analysis of that online content to others for business purposes; customer relationship management; advertising and marketing consultation servicesconsulting services to advertisers and advertising and marketing agencies in the fields of paid and natural key word marketing search management and optimizationsocial advertisingdisplay advertisingmobile advertisinglocation-specific advertisingdevice-specific advertisingpaid and natural search marketingweb analytics and customer relationship management; consulting services in the fields of natural search marketingsocial advertisingdisplay advertisingmobile advertisinglocation-specific advertisingdevice-specific advertising and customer relationship management; monitoring usage of computer software and websites for business purposes; business data analysis services in the field of customer interaction
Class 42
Providing on a software-as-a-service (SaaS) basis a software application for evaluating the impact of advertising on audiences for assessing employee performancefor making adjustments to online advertising campaigns on the basis of assessments of advertising impact; computer servicesoftware-as-a-service provider (SaaS) in the nature of hosting software for use by others that managescollectsautomatesintegratesanalyzesreportstracks paid and natural search results and a wide variety of data and information in the field of paid and natural search management and optimizationsocial advertisingdisplay advertising; Software-as-a-service (SaaS) in the nature of hosting software for use by others that managescollectsautomatesintegratesanalyzesreportstracks paid and natural search results and a wide variety of data and information in the field of mobile advertisinglocation-specific advertisingdevice-specific advertisingpaid and natural search marketingweb site analytics; computer servicesoftware-as-a-service provider (SaaS) in the nature of hosting software for use by others that managesmonitorstracksoptimizes the performance and effectiveness of online and offline marketing campaigns and paid and natural search advertisingsocial advertising and display advertisingmobile advertisinglocation-specific advertisingdevice-specific advertising; computer servicesoftware-as-a-service provider (SaaS) in the nature of hosting software for use by others that collectsmanagesintegratesanalyzesmonitorstracks the performance of websites through web user behavior in the field of web analytics; computer consulting services provided to advertisers and agenciescomputer consultation in the fields of computer and website diagnostic services and web analytics; application service providerhostingmanagingdevelopinganalyzingmaintaining applicationssoftwareweb sitesof others in the fields of advertising and marketing; computer servicesmonitoringtestinganalyzingreporting on the Internet traffic control and content control of the web sites of others; providing technology consulting in the field of social media; providing temporary use of non-downloadable software for tracking user engagementuser productivityefficiency or adoption of featuresin another software or on a website; computer programmingdesign and development services for the analysis of datafor the analysis of execution of multiple separate web-sites or applicationsfor the purpose of tracking cross-platform activity of users; providing temporary use of non-downloadable software for recording user activity on an applicationa websitea combination thereoffor displaying recorded activities to authorized users
Publications
History of USPTO decisions and trademark events.
20 publications found
GPNX
NOTIFICATION PROCESSED BY IB
04/18/2023
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
03/30/2023
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
03/30/2023
ECDR
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
03/30/2023
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/30/2023
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/30/2023
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
03/30/2023
FICS
FINAL DISPOSITION NOTICE SENT TO IB
03/24/2023
FIMP
FINAL DISPOSITION PROCESSED
03/23/2023
GPAR
GRANT OF PROTECTION CREATED, TO BE SENT TO IB
03/02/2023
R.PR
REGISTERED-PRINCIPAL REGISTER
01/31/2023
PUBO
PUBLISHED FOR OPPOSITION
11/15/2022
NPUB
NOTICE OF PUBLICATION
10/26/2022
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
10/13/2022
DOCK
ASSIGNED TO EXAMINER
09/30/2022
NREP
NEW REPRESENTATIVE AT IB RECEIVED
09/09/2022
MAFR
APPLICATION FILING RECEIPT MAILED
08/02/2022
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
07/29/2022
REPR
SN ASSIGNED FOR SECT 66A APPL FROM IB
07/28/2022
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