BMW

Mark description

The mark consists of three concentric circles. The outermost concentric circle is lined black and contains three nested, semicircular bars therein. The largest, outer bar is light blue and arced along the top half of the circle. The middle bar is dark blue and arced along the right side of the circle. The smallest, inner bar is red and arced along the bottom half of the circle. The remaining space inside the outermost concentric circle is white. The middle concentric circle is lined in gray and black inside. The stylized, gray letters "BMW" appear arced along the upper portion of the middle concentric circle. The innermost concentric circle is lined in gray and features a horizontal gray line intersecting with a vertical gray line, thereby forming four triangles inside this circle. The upper left and lower right triangles are light blue. The upper right and lower left triangles are white.