ARVID NORDQUIST OF SWEDEN ECO ROAST 1 2 3 4 5 ORGANIC FAIRTRADE CO2 COMPENSATED PEOPLE PLANET COFFEE 100% SUSTAINABLE CERTIFIED 100% CO2 COMPENSATED 100% ARABICA BEANS GROUND COFFEE

Mark description

The mark consists of the image of the bust of a man in light and dark brown wearing a bowtie and facing left. Beneath is the wording "ARVID NORDQUIST OF SWEDEN" in stylized light brown letters above the light green word "ECO". The wording "ROAST 1 2 3 4 5" is underneath with the word "ROAST" and the numbers "1 2 4 5" in light brown and a solid light brown circle around the number 3 which is in dark brown. The word "ORGANIC" is in lime green underneath with three images below - a black vertically-oriented rectangle is on the left with a modified yin-yang symbol centered inside and comprised of a blue tear drop with a small black circle and a leaf in black and lime green. To the upper right of the yin-yang symbol is a small white circle and underneath the yin-yang symbol is the word "FAIRTRADE" with a white underline underneath. The second symbol in the center is comprised of a lime green horizontally-oriented rectangle with a single white leaf comprised of 11 white leaves and a white center stem. The design on the right is comprised of a lime green circle with a black background, a black and lime green tree in the center of the circle with "CO2 Compensated" and a lime green circle surrounding the tree. Under the three designs is the wording "PEOPLE PLANET COFFEE" in light brown with a small light brown circle between each word. Underneath is the wording "100% SUSTAINABLE CERTIFIED" in light brown above "100% CO2 COMPENSATED" in light brown, and "100% ARABICA BEANS" in light brown underneath. Three butterflies in lime green and light green in varying sizes are beneath, and below the designs is the wording "GROUND COFFEE" in light brown to the left of three light brown coffee pots. All wording and designs are on a dark brown background.