REM3
COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
02/16/2026
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Official data from USPTO
BEAUTY IS A CHOICE
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: WordOffice: United States
Quick snapshot
BEAUTY IS A CHOICE
ST13
US500000079291177Class
3, 35
Filing
79291177
Registration
6268965
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
30
Latest update
02/17/2026
Trademark type
Word
Nice classes
3, 35
Filing date
05/07/2020
Registration date
02/16/2021
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
02/16/2021
Last transaction
02/17/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Drawing code
4
Owner type
09
Owner location
IT
Examiner
ADEBAYO, OMOLAYO E.
Law office
N30
Current location
PUBLICATION AND ISSUE SECTION
Holders and representatives
Holders
MEDA - VITA S.P.A.
Representatives
Jeffrey B. Sladkus, Esq. The Sladkus Law Group
Technical classification
Nice Classes
Class 3Class 35
Vienna Codes
No Vienna codes available.
Goods and services
Class 3
Cosmetics; hair balsam; hair dyes; shampoos; hair creams; hair gel; hair moisturisershair care creams; hair spray; cosmetic hair lotions; hair care lotions; oils for hair conditioning; hair pomades; hair straightening preparations; hair lighteners; hair mousse; hair tonic; hair dyeing preparations; Hair care preparations and non-medicated hair treatment preparations for cosmetic purposes; hair waving preparations; hair strengthening treatment lotions; cosmetic preparations for skin care; cosmetics for the use on the hair; preparations for setting hair; body and facial creams in the field of cosmetics; cosmetic hand creams; cosmetic preparations for body care; make-up preparations; make-up powder; make-up removing preparations; make-up preparations for the face and body; eye make-up; make-up foundations
Class 35
Advertising; rental of advertising space; dissemination of advertising matter; publicity columns preparation; advertising by mail order featuring the distribution of leafletsprinted matter and samples; arranging newspaper subscriptions for others; publicity columns preparationpublication of publicity texts; business management; business administration; providing office functions; distribution of advertising materials in the nature of leaflets and samples; business inquiries; provision of commercial information; business research; analyses and appraisals of enterprises; book-keeping; document reproduction in the nature of photocopying services; recruitment agency; computerized file management; data input and processing services all in the nature of computer data entry services; data search in computer files for otherscomputer file management; organization of exhibitions for commercial or advertising purposes; on-line advertising on a computer network; rental of advertising space on communications media; public relations services; modelling for advertising or sales promotion; bill-posting; shop window dressing; import-export agencies; sales promotion for others; services relating to the presentation of products to the publicorganization and conducting of product presentations; advertising services relating to the commercialization of new products; online retail store services relating to cosmetic and beauty products; retail store services in relation to hair products; brand evaluation services; product launch servicesbusiness consultation and management regarding launching of new products; display services for merchandiseshop window display arrangement services; organizing and conducting trade shows and exhibitions for commercial or advertising purposes; brand creation services in the nature of advertising and promotional services featuring the creation of brands; window dressing and display arrangement services; dissemination services of advertisement matter; product demonstrations and product display services in the nature of product merchandising for others in the nature of inventory display and shelf arrangement; shop window dressing services; retail store services in relation to beauty implements for humans; marketing research in the fields of cosmeticsperfumery and beauty products; magazine advertising; radio and television advertising; publication of publicity materials; promotion of fairs for trade purposes; promoting the goods and services of others through the distribution of discount cards; advertising services in the nature of arranging of product launches; product marketing; business management of customer loyaltyincentive or promotional schemes; market research; auctioneering services; presentation of goods on communication mediafor retail purposes in the nature of providing television home shopping services in the field of general consumer merchandise; commercial information and advice to consumers in the choice of products and servicescommercial administration of the licensing of goods and services of others
Publications
History of USPTO decisions and trademark events.
30 publications found
NREP
NEW REPRESENTATIVE AT IB RECEIVED
10/15/2022
FINO
FINAL DECISION TRANSACTION PROCESSED BY IB
06/07/2021
FICS
FINAL DISPOSITION NOTICE SENT TO IB
05/18/2021
FIMP
FINAL DISPOSITION PROCESSED
05/18/2021
FICR
FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
05/16/2021
R.PR
REGISTERED-PRINCIPAL REGISTER
02/16/2021
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
12/01/2020
PUBO
PUBLISHED FOR OPPOSITION
12/01/2020
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
11/11/2020
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
10/22/2020
RFNT
REFUSAL PROCESSED BY IB
10/04/2020
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
10/02/2020
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
10/01/2020
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
10/01/2020
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
10/01/2020
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
10/01/2020
ECDR
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
10/01/2020
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
10/01/2020
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
10/01/2020
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
10/01/2020
RFCS
NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
09/14/2020
RFRR
REFUSAL PROCESSED BY MPU
09/14/2020
RFCR
NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
08/20/2020
CNRT
NON-FINAL ACTION WRITTEN
08/19/2020
MAFR
APPLICATION FILING RECEIPT MAILED
08/18/2020
DOCK
ASSIGNED TO EXAMINER
08/14/2020
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
08/14/2020
LIMI
LIMITATION FROM ORIGINAL APPLICATION ENTERED
08/13/2020
REPR
SN ASSIGNED FOR SECT 66A APPL FROM IB
08/06/2020
Continuous trademark protection
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