ASAHI BREWERIES LIMITED SUPER "DRY" ASAHI ASAHI SUPER DRY IS BREWED WITH PRECISION TO VERY HIGH QUALITY STANDARDS, UNDER THE SUPERVISION OF JAPANESE MASTER BREWERS. OUR ADVANCED BREWING TECHNIQUES DELIVER A DRY, CRISP TASTE AND QUICK, CLEAN FINISH. WE CALL IT KARAKUCHI TASTE.

Mark description

The mark consists of the design of a stalk of wheat with a wheat ear on both ends in black over the stylized curved wording "ASAHI BREWERIES LIMITED" in black lettering above the stylized term "SUPER" in red lettering, which is above the stylized term ""DRY"" in red lettering. The wording ""DRY"" is above the stylized black wording "ASAHI". Below the word "ASAHI" is a block of text which states "ASAHI SUPER DRY IS BREWED WITH PRECISION TO VERY HIGH QUALITY STANDARDS, UNDER THE SUPERVISION OF JAPANESE MASTER BREWERS. OUR ADVANCED BREWING TECHNIQUES DELIVER A DRY, CRISP TASTE AND QUICK, CLEAN FINISH. WE CALL IT KARAKUCHI TASTE". At the center of this block of text are two Japanese characters in black outlined in white. Below the block of text is a row of seven Japanese characters in red. Below this is another row of six Japanese characters in red. This entire design appears on a silver background within two black concentric square borders with beveled edges. The remaining white represents background and is not claimed as a feature of the mark.