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Official data from USPTO

APPLAYDU

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

APPLAYDU

ST13

US500000079285471

Class

9, 41

Filing

79285471

Registration

6279604

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

47

Latest update

03/03/2026

Trademark type

Combined

Nice classes

9, 41

Filing date

01/31/2020

Registration date

03/02/2021

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

03/02/2021

Last transaction

03/03/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Drawing code

3

Owner type

98

Owner location

LU

Examiner

STEINPFAD, SARAH E

Law office

N20

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of the wording "APPLAYDU" in stylized font. The letter "A" is yellow, the letters "PP" orange, the letter "L" red, the letter "A" pink, the letter "Y" purple and the letters "DU" in blue. The letters "APPLAY" appear on a brown cardboard cutout design. The letters "DU" appear on brown toy block designs with a single line blue border. There is a design of an open book in blue and white, two yellow stars, an orange crayon with black details, and a blue colored pencil with brown detail above the wording. Below the wording is a design of partial orange and blue cog wheels. The remaining white represents background or transparency only.

Holders and representatives

Holders

SOREMARTEC S.A.
FERRERO TRADING LUX SA

Representatives

Jonathan Froemel Barnes & Thornburg LLP

Technical classification

Nice Classes

Class 9Class 41

Vienna Codes

No Vienna codes available.

Goods and services

Class 9

Downloadable software for data recordingdata storageeditingtransmission and reproduction of visualaudio and data content; downloadable software for use in data recordingdata storageeditingtransmission and reproduction of visualaudio and data content; downloadable software applications for mobile telephony apparatus for recreational and educational game playing purposes; downloadable software for playing games; blank compact discs; DVDs and other digital recording mediadownloadable MP3 filesall of the foregoing featuring educational computer gamesrecreational computer gameseducational filmsmusice-books featuring entertainment and educational opportunitiesmovies

Class 41

Educationclassesseminarsworkshops in the field of educational on-line computer games; providing of training in the field of educational on-line computer games; entertainment servicesproviding educational on-line computer gamesproviding non-downloadable online videos featuring entertainment and educational opportunitiesproviding online interactive children's stories; organizing exhibitions for sporting and cultural purposes; organization and providing of computer games and computer game competitions via the internet; electronic games services provided by means of the internet and other communication networks; providing of online information relating to entertainment and educational opportunities; entertainmentproviding an interactive entertainment website featuring non-downloadable interactive game softwarenon-downloadable videosstories in the field of children's education provided through a global communication network

Publications

History of USPTO decisions and trademark events.

47 publications found

REM3

COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED

03/02/2026

NREP

NEW REPRESENTATIVE AT IB RECEIVED

12/25/2025

CHLD

CHANGE OF OWNER RECEIVED FROM IB

09/11/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

12/10/2024

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

12/10/2024

EWOR

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

12/10/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

12/10/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

12/10/2024

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

12/10/2024

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

12/10/2024

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

02/06/2024

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/06/2024

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

02/06/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/06/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/06/2024

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

05/15/2023

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

05/15/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

05/15/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

05/15/2023

FINO

FINAL DECISION TRANSACTION PROCESSED BY IB

06/28/2021

FICS

FINAL DISPOSITION NOTICE SENT TO IB

06/04/2021

FIMP

FINAL DISPOSITION PROCESSED

06/04/2021

FICR

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

06/02/2021

R.PR

REGISTERED-PRINCIPAL REGISTER

03/02/2021

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

12/15/2020

PUBO

PUBLISHED FOR OPPOSITION

12/15/2020

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

11/25/2020

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

11/09/2020

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

10/16/2020

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

10/16/2020

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

10/16/2020

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

10/05/2020

GNRT

NON-FINAL ACTION E-MAILED

10/05/2020

CNRT

NON-FINAL ACTION WRITTEN

10/05/2020

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

09/11/2020

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

09/11/2020

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

09/11/2020

RFNT

REFUSAL PROCESSED BY IB

07/10/2020

NREP

NEW REPRESENTATIVE AT IB RECEIVED

06/26/2020

RFCS

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

06/24/2020

RFRR

REFUSAL PROCESSED BY MPU

06/24/2020

RFCR

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

05/21/2020

CNRT

NON-FINAL ACTION WRITTEN

05/20/2020

MAFR

APPLICATION FILING RECEIPT MAILED

05/19/2020

DOCK

ASSIGNED TO EXAMINER

05/15/2020

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

05/15/2020

REPR

SN ASSIGNED FOR SECT 66A APPL FROM IB

05/14/2020

Continuous trademark protection

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