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Official data from USPTO

WHERE WILL IT LEAD?

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

WHERE WILL IT LEAD?

ST13

US500000079280073

Class

32

Filing

79280073

Registration

6202833

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

37

Latest update

11/25/2025

Trademark type

Combined

Nice classes

32

Filing date

12/25/2019

Registration date

11/24/2020

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

11/24/2020

Last transaction

11/25/2025

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Drawing code

5

Owner type

03

Owner location

Tokyo 130-8602, JP

Examiner

LEE,REBECCA ANN

Law office

N40

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of the phrase "WHERE WILL IT LEAD?" in stylized font.

Holders and representatives

Holders

Asahi Group Holdings, Ltd.

Representatives

Timothy J. Lyden Hogan Lovells US LLP

Technical classification

Nice Classes

Class 32

Vienna Codes

No Vienna codes available.

Goods and services

Class 32

Beer

Publications

History of USPTO decisions and trademark events.

37 publications found

REM3

COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED

11/24/2025

FINV

FINAL DECISION TRANSACTION PROCESSED BY IB

03/28/2021

XXSS

GENERIC MADRID TRANSACTION SENT TO IB

02/27/2021

XXCR

GENERIC MADRID TRANSACTION CREATED

02/27/2021

FICR

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

02/24/2021

R.PR

REGISTERED-PRINCIPAL REGISTER

11/24/2020

NREP

NEW REPRESENTATIVE AT IB RECEIVED

10/23/2020

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

09/08/2020

PUBO

PUBLISHED FOR OPPOSITION

09/08/2020

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

08/19/2020

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

08/05/2020

XAEC

EXAMINER'S AMENDMENT ENTERED

08/05/2020

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

08/05/2020

GNEA

EXAMINERS AMENDMENT E-MAILED

08/05/2020

CNEA

EXAMINERS AMENDMENT -WRITTEN

08/05/2020

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

08/03/2020

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

08/03/2020

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

08/03/2020

ALIE

ASSIGNED TO LIE

07/29/2020

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

07/15/2020

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/13/2020

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/13/2020

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

07/13/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/13/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/13/2020

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/13/2020

CORN

CORRECTION FROM THE IB EXAMINED, NO ACTION IS NEEDED

06/17/2020

CRCV

CORRECTION TRANSACTION RECEIVED FROM IB

06/12/2020

RFNT

REFUSAL PROCESSED BY IB

05/01/2020

RFCS

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

04/10/2020

RFRR

REFUSAL PROCESSED BY MPU

04/10/2020

RFCR

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

03/21/2020

CNRT

NON-FINAL ACTION WRITTEN

03/20/2020

DOCK

ASSIGNED TO EXAMINER

03/20/2020

MAFR

APPLICATION FILING RECEIPT MAILED

03/13/2020

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

03/09/2020

REPR

SN ASSIGNED FOR SECT 66A APPL FROM IB

03/05/2020

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