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Official data from USPTO

[MOCK] THE ALTERNATIVE

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

[MOCK] THE ALTERNATIVE

ST13

US500000079250604

Class

29, 35, 43

Filing

79250604

Registration

5946801

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

32

Latest update

08/11/2026

Trademark type

Combined

Nice classes

29, 35, 43

Filing date

09/18/2018

Registration date

12/31/2019

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/17/2026

Last transaction

08/11/2026

Responsible office

United States Patent and Trademark Office

Status code

709

Official register

Principal Register

Drawing code

3

Owner type

99

Owner location

GB

Examiner

LAVACHE, LINDA M

Law office

L60

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of the stylized wording "MOCK" between brackets above the wording "THE ALTERNATIVE".

Holders and representatives

Holders

The Meat Free Company Limited

Representatives

Brian E. Ainsworth Price Heneveld LLP

Technical classification

Nice Classes

Class 29Class 35Class 43

Vienna Codes

No Vienna codes available.

Goods and services

Class 29

Meatfish not livepoultry and game; seafood not live; meat extracts; preservedfrozendried and cooked fruits and vegetables; jellies; jams; compotes; eggs; milk; milk products excluding ice creamice milk and frozen yoghurt; oils and fats for food; meat substitutes; poultry substitutes; game substitutes; fish substitutes; seafood substitutes; vegetable-based meat substitutes; plant-based meat substitutes; tofu; pre-cooked curry stew; falafel; meat-substitute based snack foods; curry based ready-meals comprised of pre-cooked curry stew; ready cooked meals consisting primarily of meatfishpoultrymeat substitutesbeans; pre-prepared meals consisting primarily of meat substitutes and/or vegetables; pre-prepared meals consisting primarily of beanspulses and/or vegetables; chilledcookedpre-packagedfrozen and prepared meals and dishes consisting primarily of beanspulses and/or vegetables; chilledcookedpre-packagedfrozen and prepared meals and dishes consisting primarily of meat substitutes; chilledcookedpre-packagedfrozen and prepared meals and dishes consisting primarily of vegetables; chilledcookedpre-packagedfrozen and prepared meals and dishes consisting primarily of meatpoultrygamefish and/or seafood; ready cooked meals consisting wholly or substantially wholly of meat substitutesvegetablesmeatpoultrygamesfish and/or seafood; soups; stocks; stews; broth; soup powders being mixes for making soups; soup mixes; soup concentrates; meat-based snack foods; processed meat productsprocessed meat; charcuterie; meat-based spreads and pastes; dairy productsmilkcreambuttergheeyoghurtcheesedairy-based beveragesdairy-based spreads; dairy product substitutesbutter substitutes; egg substitutes; cheese substitutes; milk substitutes; yoghurt; quark; coconut milk; soya milk; almond milk; beverages primarily made from or containing primarily milk; beverages primarily made from or primarily containing milk substitutes; beverages primarily made from or containing primarily coconut milksoya milk or almond milk; powdered soya milk; milkshakes; yoghurt-based beverages; fruit dessertscandied fruit and fruit purees; algae prepared for human foods; processed beans; processed fruits; processed potatoes; processed vegetables; processed edible seedsnot being seasonings or flavorings; dried soya beans; soy-based food bars; soy-based snack foods; prepared soya beans; soya beanspreservedfor food; blended vegetable oils for culinary purposes; canned vegetables; dried vegetables; extracts of vegetablesvegetable juices for cooking; fermented vegetables; frozen vegetables; prepared vegetable productsprepared vegetables; preserved vegetables; preserves made from vegetables; snack foods based on vegetables; vegetable-based snack foods; vegetable-based spreads; vegetable burgersveggie burger patties; vegetable chips; vegetable crisps; vegetable extracts for culinary purposes; vegetable fats for cooking; vegetable jellies; vegetable pastes; vegetable preserves; vegetable puree; vegetable stock; vegetablespreserved; vegetable mousses; vegetable pate; vegetable powders for cooking; tzatziki; guacamole; hummus; prepared and preserved olives; processed stuffed olives; fruit spreads and pressed fruit pastes; crystallised fruit; garlic-based spreads; tomato concentratestomato puree; marmalades; peanut butter; nut butters; powdered nut butters; preserved and prepared nuts; nut-based spreads; nut oils; processed nutsnut-based food bars; fruit-based meal replacement bars; nut-based meal replacement bars; vegetable-based meal replacement bars; fruit based snack foods; nut-based snack foods; vegetable based snack foods; potato-based snack foods; snack foods based on legumes; tofu-based snacks; cheese-based snack foods; Bombay mixsnack mix consisting primarily of processed legumes and nuts; coconut-based snack foods; potato crisps; vegetable crisps; croquetteschicken croquettesfish croquettescroquettes consisting primarily of meat substitutes; French fries; frozen potato chips; onion rings; pickled vegetables; pickles; potato-based gnocchi; potato pancakes; potato fritters; potato-based snack foods; processed sweet potatoes; ratatouille; trufflespreserved

Class 35

Retail and wholesale store services featuring food and drinks; online retail store services featuring foodstuffs; retail store services featuring subscription boxes containing food; retail store services featuring delicatessen products; online ordering services in the field of food and beverages; mail order and online retail store services featuring foodstuffs; retail and wholesale store services featuring food preparation implements and cooking equipment; retail and wholesale store services featuring meatfishpoultry and gameseafoodmeat extractspreservedfrozendried and cooked fruits and vegetablesjelliesjamscompoteseggsmilkmilk productsoils and fats for foodmeat substitutespoultry substitutesgame substitutesfish substitutesseafood substitutesvegetable-based meat substitutesplant-based meat substitutestofupre-cooked curry stewfalafelmeat-substitute based snack foodscurry based ready-mealsready-mealspre-prepared meals consisting primarily of meat substitutes and/or vegetablespre-prepared meals consisting primarily of beanspulses and/or vegetableschilledcookedpre- packagedfrozen and prepared meals and dishes consisting primarily of beanspulses and/or vegetableschilledcookedpre-packagedfrozen and prepared meals and dishes consisting primarily of meat substituteschilledcookedpre- packagedfrozen and prepared meals and dishes consisting primarily of vegetableschilledcookedpre-packagedfrozen and prepared meals and dishes consisting primarily of meatpoultrygamefish and/or seafoodready cooked meals consisting wholly or substantially wholly of meat substitutesvegetablesmeatpoultrygamesfish and/or seafoodsoupsstocksstewsbrothsoup powderssoup mixessoup concentratesmeat-based snack foodsprocessed meat productscharcuteriemeat spreads and pastesdairy productsdairy product substitutesegg substitutescheese substitutesmilk substitutesyoghurtquarkcoconut milksoya milkalmond milkbeverages made from or containing milkbeverages made from or containing milk substitutesbeverages made from or containing coconut milksoya milk or almond milkpowdered soya milkmilkshakesyoghurt-based beveragesdairy dessertsdesserts made from milk productsartificial milk based dessertsyoghurt dessertsfruit dessertsalgae prepared for human foodsbeansprocessed fruitsprocessed potatoesprocessed vegetablesprocessed seedsdried soya beanssoy-based food barssoy-based snack foodsprepared soyasoya beanspreservedfor foodblended vegetable oils for culinary purposescanned vegetablesvegetablesfrozen vegetablesprepared vegetable productspreserved vegetablespreserves made from vegetablessnack foods based on vegetablesvegetable- based snack foodsvegetable-based spreadsvegetable burgersvegetable chipsvegetable crispsvegetable extracts for culinary purposesvegetable fats for cookingvegetable jelliesvegetable pastesvegetable preservesvegetable pureevegetable stockprepared vegetablesvegetablespreservedvegetable moussesvegetable patevegetable powderstzatzikiguacamolehummusprepared and preserved olivesstuffed olivesfruit spreads and pastescrystallised fruitgarlic-based spreadsgarlic pastetomato concentrates in the nature of tomato pureemarmaladespeanut butternut butterspowdered nut butterspreserved and prepared nutsnut-based spreadsnut oilsnutsnut- based food barsfruit-based meal replacement barsnut-based meal replacement barsvegetable-based meal replacement barsfruit based snack foodsnut-based snack foodsvegetable based snack foodspotato-based snack foodssnack foods based on legumestofu-based snackscheese-based snack foodsBombay mixcoconut-based snackscrispscroquettesFrench friesfrozen chipsonion ringspickled vegetablespicklespotato-based gnocchipotato pancakespotato fritterspotato snack foodsprocessed sweet potatoesratatouilleseedsprepared and/or processedtrufflespreserveddemonstration of products; loyalty scheme servicescustomer loyalty services and customer club servicesfor commercialpromotional and/or advertising purposes; provision of an online marketplace for buyers and sellers of goods and services; business informationadvisory and consultancy services relating to the foregoing services

Class 43

Providing of food and drink; advice concerning cooking recipes; catering services for businesses; catering for the provision of food and drink; catering in fast-food cafeterias; catering services for company cafeterias; catering services for conference centres; catering services for educational establishments; catering services for hospitality suites; fast-food restaurant services; hotel catering services; mobile catering; outside catering; providing food and drink catering services for fair and exhibition facilities; take-away fast food restaurant services; banqueting servicesproviding banquet and social function facilities for special occasions; bar and restaurant services; bistro services; cafes; carry-out restaurants; catering; cocktail lounges; coffee shops; consultancy services relating to food preparation; consulting services in the field of culinary arts; contract food services; cookery adviceadvice concerning cooking recipes; corporate hospitality servicesprovision of food and drink; restaurantsdelicatessens; food and drink preparation services; hospitality servicesproviding of food and drink; ice cream parlours; juice bars; mobile restaurant services; provision of food at night clubs; personal chef services; preparation and provision of food and drink for immediate consumption; preparation of meals; providing reviews of restaurants and bars; public house services in the nature of pubs; reservation and booking services for restaurants and meals; salad bars; serving food and drinks; snack-bar services; take away food and drink servicestake away restaurant services; tapas bars being restaurants; teahouse services; wine bars; provision of beverages for wine tasting services; Indian restaurants; curry housesnamely curry restaurants; vegetarian restaurants; barsrestaurants and cafes specialising in cooking with meat-substitutes; pop-up barrestaurant and cafe services; hospitality informationadvisory and consultancy services relating to the foregoing services

Publications

History of USPTO decisions and trademark events.

32 publications found

C71T

CANCELLED SECTION 71

07/17/2026

REM3

COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED

12/31/2024

FINO

FINAL DECISION TRANSACTION PROCESSED BY IB

05/01/2020

FICS

FINAL DISPOSITION NOTICE SENT TO IB

04/13/2020

FIMP

FINAL DISPOSITION PROCESSED

04/13/2020

FICR

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

03/31/2020

R.PR

REGISTERED-PRINCIPAL REGISTER

12/31/2019

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

10/15/2019

PUBO

PUBLISHED FOR OPPOSITION

10/15/2019

GPNX

NOTIFICATION PROCESSED BY IB

10/12/2019

OPNS

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

09/25/2019

OP2R

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

09/25/2019

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

09/25/2019

ALIE

ASSIGNED TO LIE

09/09/2019

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

09/06/2019

XAEC

EXAMINER'S AMENDMENT ENTERED

09/06/2019

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

09/06/2019

GNEA

EXAMINERS AMENDMENT E-MAILED

09/06/2019

CNEA

EXAMINERS AMENDMENT -WRITTEN

09/06/2019

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

08/21/2019

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

08/20/2019

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

08/20/2019

NREP

NEW REPRESENTATIVE AT IB RECEIVED

05/24/2019

RFNT

REFUSAL PROCESSED BY IB

03/09/2019

RFCS

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

02/21/2019

RFRR

REFUSAL PROCESSED BY MPU

02/21/2019

RFCR

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

02/12/2019

CNRT

NON-FINAL ACTION WRITTEN

02/11/2019

MAFR

APPLICATION FILING RECEIPT MAILED

02/09/2019

DOCK

ASSIGNED TO EXAMINER

02/05/2019

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

02/05/2019

REPR

SN ASSIGNED FOR SECT 66A APPL FROM IB

01/31/2019

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