ES75
TEAS SECTION 71 & 15 RECEIVED
06/08/2026
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Official data from USPTO
[BE YOU.]
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
49
Latest update
06/09/2026
Trademark type
Combined
Nice classes
3
Filing date
04/16/2018
Registration date
09/08/2020
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
09/08/2020
Last transaction
06/09/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Drawing code
3
Owner type
25
Owner location
CH
Examiner
MCDOWELL, MATTHEW J
Law office
L10
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of "[BE YOU.]", the wording "BE YOU" followed by a period between two brackets.
Holders and representatives
Holders
Curaden AG
Representatives
Michael T. Smith Birch Stewart Kolasch & Birch, LLP
Technical classification
Nice Classes
Class 3
Vienna Codes
No Vienna codes available.
Goods and services
Class 3
Non-medical mouthwashes; non-medical dentifrices; preparations for cleaning and polishing dentures
Publications
History of USPTO decisions and trademark events.
49 publications found
NREP
NEW REPRESENTATIVE AT IB RECEIVED
10/09/2025
REM3
COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
09/08/2025
FINO
FINAL DECISION TRANSACTION PROCESSED BY IB
01/30/2021
FICS
FINAL DISPOSITION NOTICE SENT TO IB
12/23/2020
FIMP
FINAL DISPOSITION PROCESSED
12/23/2020
FICR
FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
12/08/2020
NREP
NEW REPRESENTATIVE AT IB RECEIVED
10/16/2020
R.PR
REGISTERED-PRINCIPAL REGISTER
09/08/2020
TMBN
TTAB RELEASE CASE TO TRADEMARKS
07/30/2020
OP.T
OPPOSITION TERMINATED NO. 999999
07/30/2020
OP.D
OPPOSITION DISMISSED NO. 999999
07/30/2020
RFNT
REFUSAL PROCESSED BY IB
04/17/2020
OP.I
OPPOSITION INSTITUTED NO. 999999
03/27/2020
OPNS
OPPOSITION NOTICE (IB REFUSAL) SENT TO IB
03/23/2020
OPNC
OPPOSITION NOTICE (IB REFUSAL) CREATED
03/21/2020
OPPF
OPPOSITION PAPERS RECEIVED AT TTAB
03/20/2020
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
02/25/2020
PUBO
PUBLISHED FOR OPPOSITION
02/25/2020
OPNS
NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
02/05/2020
OP2R
NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
02/05/2020
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
02/05/2020
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
01/21/2020
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
01/21/2020
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
01/21/2020
ERSI
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
01/16/2020
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
01/15/2020
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
01/15/2020
OPNX
NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB
01/10/2020
OPNS
NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
12/25/2019
OPNR
NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB
12/25/2019
RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
08/05/2019
GNS3
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
02/05/2019
GNSL
LETTER OF SUSPENSION E-MAILED
02/05/2019
CNSL
SUSPENSION LETTER WRITTEN
02/05/2019
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
11/20/2018
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
11/20/2018
ALIE
ASSIGNED TO LIE
11/07/2018
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
10/29/2018
RFNT
REFUSAL PROCESSED BY IB
09/15/2018
RFCS
NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
08/27/2018
RFRR
REFUSAL PROCESSED BY MPU
08/27/2018
RFCR
NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
08/17/2018
CNRT
NON-FINAL ACTION WRITTEN
08/16/2018
DOCK
ASSIGNED TO EXAMINER
08/05/2018
DOCK
ASSIGNED TO EXAMINER
08/03/2018
MAFR
APPLICATION FILING RECEIPT MAILED
07/24/2018
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
07/20/2018
REPR
SN ASSIGNED FOR SECT 66A APPL FROM IB
07/19/2018
Continuous trademark protection
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