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TOTAL INVALIDATION OF REG EXT PROTECTION CREATED
05/05/2026
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Official data from USPTO
KEYKEYTOY
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
57
Latest update
05/06/2026
Trademark type
Combined
Nice classes
9, 28, 30, 41
Filing date
12/14/2017
Registration date
02/19/2019
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
09/05/2025
Last transaction
05/06/2026
Responsible office
United States Patent and Trademark Office
Status code
709
Official register
Principal Register
Drawing code
3
Owner type
98
Owner location
LU
Examiner
MCMORROW, RONALD G
Law office
M90
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of the stylized wording "KEYKEYTOY", the first "K" is red-orange, the first "E" is blue, the first "Y" is green, the second "K" is black, the second "E" is red, the second "Y" is red-orange, the "T" is yellow, the "O" is green and the final "Y" is red, the letters "TOY" appear across the screen of a black and white cell phone, three blue lines appear above the letter "O" and yellow, blue and red curved lines appear below the letter "O".
Holders and representatives
Holders
SOREMARTEC S.A.
FERRERO TRADING LUX S.A.
MAGIC PRODUCTION GROUP (M.P.G.) SA
Representatives
Jonathan Froemel Barnes & Thornburg LLP
Technical classification
Nice Classes
Class 9Class 28Class 30Class 41
Vienna Codes
No Vienna codes available.
Goods and services
Class 9
Compact disksDVDs and digital versatile discs featuring entertainment for children and music; computer game softwarecomputerstouch screensperipherals and accessories for computers or touch screensnamely capacitive styluses for touch screen devicestouch screen penspens with conductive points for touch screen deviceselectronic penstouch padsinteractive counters for touch screensnamely touch screen pens
Class 28
Gamesboard gamesvideo game machinesbuilding gamesmanipulative gamesparlor gamesjigsaw puzzlesplaying cards and card gamesnon-electronic skill games; toysplastic toy figurines and plastic toy charactersrubber toy figurines and rubber character toysstuffed toystoy figurestoy animal figuresaction figureselectronic and mechanical action toysconstruction toystoy modelsscale model vehiclesgame figurines in the nature of action figures; figurines in the nature of joysticks for computer games; computer game joysticks
Class 30
Pastry and confectionerynamely candy
Class 41
Educational servicesclassesseminarsworkshops in the field of educational on-line computer games; interactive entertainment servicesnamely providing temporary use of non-downloadable interactive games; organization of electronic game competitions via the internet for educational and entertainment purposes; entertainment servicesproviding online electronic games via a global communication network
Publications
History of USPTO decisions and trademark events.
57 publications found
NREP
NEW REPRESENTATIVE AT IB RECEIVED
12/25/2025
CHLD
CHANGE OF OWNER RECEIVED FROM IB
09/11/2025
C71T
CANCELLED SECTION 71
09/05/2025
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
12/10/2024
ECDR
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
12/10/2024
EWOR
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
12/10/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
12/10/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
12/10/2024
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
12/10/2024
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
12/10/2024
REM3
COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
02/19/2024
EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
02/06/2024
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
02/06/2024
ECDR
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
02/06/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
02/06/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
02/06/2024
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
05/15/2023
ECDR
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
05/15/2023
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
05/15/2023
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
05/15/2023
ADCH
CHANGE OF NAME/ADDRESS REC'D FROM IB
04/23/2020
FINO
FINAL DECISION TRANSACTION PROCESSED BY IB
08/02/2019
CHLD
CHANGE OF OWNER RECEIVED FROM IB
07/25/2019
FICS
FINAL DISPOSITION NOTICE SENT TO IB
06/14/2019
FIMP
FINAL DISPOSITION PROCESSED
06/14/2019
FICR
FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
05/19/2019
R.PR
REGISTERED-PRINCIPAL REGISTER
02/19/2019
GPNX
NOTIFICATION PROCESSED BY IB
12/08/2018
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
12/04/2018
PUBO
PUBLISHED FOR OPPOSITION
12/04/2018
OPNS
NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
11/21/2018
OP2R
NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
11/21/2018
GPNX
NOTIFICATION PROCESSED BY IB
11/17/2018
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
11/14/2018
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
11/13/2018
NREP
NEW REPRESENTATIVE AT IB RECEIVED
11/08/2018
PBCR
WITHDRAWN FROM PUB - OG REVIEW QUERY
10/26/2018
OPNS
NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
10/24/2018
OP2R
NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
10/24/2018
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
10/24/2018
CORN
CORRECTION FROM THE IB EXAMINED, NO ACTION IS NEEDED
10/02/2018
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
09/24/2018
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
09/22/2018
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
09/21/2018
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
09/21/2018
CRCV
CORRECTION TRANSACTION RECEIVED FROM IB
08/31/2018
NREP
NEW REPRESENTATIVE AT IB RECEIVED
05/18/2018
RFNT
REFUSAL PROCESSED BY IB
04/13/2018
RFCS
NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
03/28/2018
RFRR
REFUSAL PROCESSED BY MPU
03/28/2018
RFCR
NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
03/26/2018
CNRT
NON-FINAL ACTION WRITTEN
03/25/2018
DOCK
ASSIGNED TO EXAMINER
03/25/2018
MAFR
APPLICATION FILING RECEIPT MAILED
03/23/2018
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
03/19/2018
REPR
SN ASSIGNED FOR SECT 66A APPL FROM IB
03/15/2018
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