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Official data from USPTO

SMAR+.RTB+

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

SMAR+.RTB+

ST13

US500000079216840

Class

9, 35, 38, 42

Filing

79216840

Registration

5510461

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

32

Latest update

03/12/2026

Trademark type

Combined

Nice classes

9, 35, 38, 42

Filing date

12/19/2016

Registration date

07/10/2018

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

01/24/2025

Last transaction

03/12/2026

Responsible office

United States Patent and Trademark Office

Status code

709

Official register

Principal Register

Drawing code

3

Owner type

98

Owner location

FR

Examiner

ELLIOTT, LASHAWNDA E

Law office

N70

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of the wording "SMART. RTB+." The wording "SMART." is in yellow, and the wording and plus symbol "RTB+" are in gray. The letter "T" in "SMART" appears raised higher up as if to be floating .

Holders and representatives

Holders

EQUATIV
SMARTADSERVER

Representatives

Susan J. Brushaber Reinhardt LLP

Technical classification

Nice Classes

Class 9Class 35Class 38Class 42

Vienna Codes

No Vienna codes available.

Goods and services

Class 9

Computer and mobile application software and programs for presenting advertisements on the InternetIntranet and Extranet networks; Electronic database in the field of advertisements recorded on computer media; Computer and mobile application software and programs for creatingmanagingupdating and using databases and data banks

Class 35

Advertising services via the InternetIntranet and Extranet networks; Providing a searchable on-line advertising website and guide featuring the goods and services of other vendors via the Internet; advertising services for promoting e-commerce; sales promotion for others; Pay per click advertising management servicescommercial and advertising media managementpurchase and rental services for advertising space and time on all communication means and media; advertising database and data-bank management; advertising and business managementadministrative management of advertisements on the InternetIntranet and Extranet networks; dissemination of advertisements on the InternetIntranet and Extranet networks; distribution of advertising mail; online advertising on a computer network

Class 38

Providing access to databasesrental of access time to telematic database and data-bank server center

Class 42

Designdevelopmentupdating and maintenance of computer and mobile application software and database systems; designdevelopmentupdating and maintenance of computer and mobile application software and programs for creatingmanagingupdating and using database systems; designdevelopmentupdating and maintenance of computer and mobile application software and programscomputer database systems featuring advertisements on the InternetIntranet and Extranet networks

Publications

History of USPTO decisions and trademark events.

32 publications found

INTS

TOTAL INVALIDATION OF REG EXT PROTECTION SENT TO IB

03/11/2026

INPC

INVALIDATION PROCESSED

03/11/2026

INTR

TOTAL INVALIDATION OF REG EXT PROTECTION CREATED

09/24/2025

C71T

CANCELLED SECTION 71

01/24/2025

ADCH

CHANGE OF NAME/ADDRESS REC'D FROM IB

07/19/2024

REM3

COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED

07/10/2023

NREP

NEW REPRESENTATIVE AT IB RECEIVED

11/21/2021

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/29/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/29/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/25/2019

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/25/2019

FINO

FINAL DECISION TRANSACTION PROCESSED BY IB

11/09/2018

FICS

FINAL DISPOSITION NOTICE SENT TO IB

10/19/2018

FIMP

FINAL DISPOSITION PROCESSED

10/19/2018

FICR

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

10/10/2018

R.PR

REGISTERED-PRINCIPAL REGISTER

07/10/2018

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

04/24/2018

PUBO

PUBLISHED FOR OPPOSITION

04/24/2018

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

04/04/2018

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

03/22/2018

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

03/19/2018

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

03/17/2018

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

03/17/2018

RFNT

REFUSAL PROCESSED BY IB

10/21/2017

RFCS

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

09/29/2017

RFRR

REFUSAL PROCESSED BY MPU

09/28/2017

RFCR

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

09/26/2017

MAFR

APPLICATION FILING RECEIPT MAILED

09/26/2017

CNRT

NON-FINAL ACTION WRITTEN

09/25/2017

DOCK

ASSIGNED TO EXAMINER

09/22/2017

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

09/22/2017

REPR

SN ASSIGNED FOR SECT 66A APPL FROM IB

09/21/2017

Continuous trademark protection

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