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Official data from USPTO

DE BEERS JEWELLERY - THE HOME OF DIAMONDS ·SINCE 1888·

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

DE BEERS JEWELLERY - THE HOME OF DIAMONDS ·SINCE 1888·

ST13

US500000079212079

Class

14, 35

Filing

79212079

Registration

5494521

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

38

Latest update

03/06/2026

Trademark type

Combined

Nice classes

14, 35

Filing date

04/13/2017

Registration date

06/19/2018

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

01/03/2025

Last transaction

03/06/2026

Responsible office

United States Patent and Trademark Office

Status code

709

Official register

Principal Register

Drawing code

3

Owner type

99

Owner location

GB

Examiner

SEVERSON, JUSTIN

Law office

M20

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consist of a line circle with a smaller line circle inside of it, with the wording "THE HOME OF DIAMONDS" inside the two circles at the top, and the wording "SINCE 1888" with a small circle on each side of the wording, inside the two circles at the bottom. In the center of the design is the wording "DE BEERS" above the word "JEWELLERY".

Holders and representatives

Holders

De Beers UK Limited
De Beers Intangibles Limited

Representatives

Brian R. McGinley DENTONS US LLP

Technical classification

Nice Classes

Class 14Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 14

Precious metals and their alloys; jewelry and imitation jewelry; precious and semi-precious stones; horological and chronometric instruments; all of the foregoing comprised in whole or in part of diamonds

Class 35

Retail and wholesale servicesadvertising and marketing servicesall in the field of precious metals and their alloysjewelry and imitation jewelryprecious and semi-precious stoneshorological and chronometric instruments

Publications

History of USPTO decisions and trademark events.

38 publications found

INNT

TOTAL INVALIDATION PROCESSED BY THE IB

03/05/2026

INTS

TOTAL INVALIDATION OF REG EXT PROTECTION SENT TO IB

02/16/2026

INPC

INVALIDATION PROCESSED

02/16/2026

INTR

TOTAL INVALIDATION OF REG EXT PROTECTION CREATED

09/10/2025

INTR

TOTAL INVALIDATION OF REG EXT PROTECTION CREATED

09/03/2025

C71T

CANCELLED SECTION 71

01/03/2025

REM3

COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED

06/19/2023

ADCH

CHANGE OF NAME/ADDRESS REC'D FROM IB

07/09/2022

NREP

NEW REPRESENTATIVE AT IB RECEIVED

11/01/2021

CHLD

CHANGE OF OWNER RECEIVED FROM IB

03/26/2020

FINO

FINAL DECISION TRANSACTION PROCESSED BY IB

11/23/2018

XXSS

GENERIC MADRID TRANSACTION SENT TO IB

09/26/2018

XXCR

GENERIC MADRID TRANSACTION CREATED

09/26/2018

FICR

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

09/19/2018

R.PR

REGISTERED-PRINCIPAL REGISTER

06/19/2018

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

04/03/2018

PUBO

PUBLISHED FOR OPPOSITION

04/03/2018

GPNX

NOTIFICATION PROCESSED BY IB

03/30/2018

OPNS

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

03/14/2018

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

03/14/2018

OP2R

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

03/14/2018

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

03/01/2018

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

02/28/2018

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

02/06/2018

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

02/06/2018

ALIE

ASSIGNED TO LIE

02/02/2018

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

01/25/2018

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/28/2017

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/28/2017

RFNT

REFUSAL PROCESSED BY IB

08/12/2017

RFCS

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

07/26/2017

RFRR

REFUSAL PROCESSED BY MPU

07/26/2017

RFCR

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

07/19/2017

CNRT

NON-FINAL ACTION WRITTEN

07/18/2017

MAFR

APPLICATION FILING RECEIPT MAILED

07/18/2017

DOCK

ASSIGNED TO EXAMINER

07/14/2017

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

07/14/2017

REPR

SN ASSIGNED FOR SECT 66A APPL FROM IB

07/13/2017

Continuous trademark protection

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