ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
10/29/2025
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Official data from USPTO
SELEMAX
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
59
Latest update
10/30/2025
Trademark type
Combined
Nice classes
31
Filing date
07/21/2006
Registration date
07/07/2009
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
08/01/2019
Last transaction
10/30/2025
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
03/01/2006
First use in commerce
03/01/2006
Drawing code
3
Owner type
03
Owner location
QUATA, BR
Examiner
CLARK,ROBERT C
Law office
L10
Current location
GENERIC WEB UPDATE
Mark description
The mark consists of The color BLACK appears in the letters "max". The color LAVENDER appears in the letters, "Sele". The color PURPLE appears in the design element of the mark and decreases in intensity from the top of the circular design to the bottom of the circular design.
Holders and representatives
Holders
BIORIGIN S/A
AÇUCAREIRA QUATA S/A
ACUCAREIRA ZILLO LORENZETTI S/A
Representatives
Robert J. Kenney Willcox & Savage, P.C.
Technical classification
Nice Classes
Class 31
Vienna Codes
No Vienna codes available.
Goods and services
Class 31
FOOD FOR ANIMALS
Publications
History of USPTO decisions and trademark events.
59 publications found
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
02/13/2024
ECDR
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
02/13/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
02/13/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
02/13/2024
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
05/14/2021
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
05/14/2021
EWOR
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
05/14/2021
EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
05/14/2021
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
05/14/2021
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
05/14/2021
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
05/14/2021
NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
08/01/2019
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
08/01/2019
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
08/01/2019
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
08/01/2019
E89R
TEAS SECTION 8 & 9 RECEIVED
07/01/2019
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
07/07/2018
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
07/29/2015
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
07/29/2015
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
07/29/2015
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
07/15/2015
E815
TEAS SECTION 8 & 15 RECEIVED
07/06/2015
R.PR
REGISTERED-PRINCIPAL REGISTER
07/07/2009
REGV
LAW OFFICE REGISTRATION REVIEW COMPLETED
06/01/2009
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
05/28/2009
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
05/11/2009
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
05/11/2009
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
05/11/2009
CNRT
NON-FINAL ACTION MAILED
04/27/2009
CNRT
SU - NON-FINAL ACTION - WRITTEN
04/27/2009
SUPC
STATEMENT OF USE PROCESSING COMPLETE
04/20/2009
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
04/20/2009
IUAF
USE AMENDMENT FILED
04/01/2009
EISU
TEAS STATEMENT OF USE RECEIVED
04/01/2009
NOAM
NOA MAILED - SOU REQUIRED FROM APPLICANT
10/07/2008
PUBO
PUBLISHED FOR OPPOSITION
07/15/2008
NPUB
NOTICE OF PUBLICATION
06/25/2008
PREV
LAW OFFICE PUBLICATION REVIEW COMPLETED
06/06/2008
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
06/06/2008
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
05/21/2008
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
05/21/2008
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
05/21/2008
CPRA
PRIORITY ACTION MAILED
05/20/2008
CPRA
PRIORITY ACTION WRITTEN
05/19/2008
JURT
JURISDICTION RESTORED TO EXAMINING ATTORNEY
03/11/2008
EXPI
EX PARTE APPEAL-INSTITUTED
02/11/2008
EXAF
EXPARTE APPEAL RECEIVED AT TTAB
01/31/2008
CNFR
FINAL REFUSAL MAILED
07/26/2007
CNFR
FINAL REFUSAL WRITTEN
07/26/2007
ACEC
AMENDMENT FROM APPLICANT ENTERED
07/09/2007
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
07/09/2007
ALIE
ASSIGNED TO LIE
07/09/2007
PAPER RECEIVED
06/25/2007
CNRT
NON-FINAL ACTION MAILED
12/21/2006
CNRT
NON-FINAL ACTION WRITTEN
12/20/2006
DOCK
ASSIGNED TO EXAMINER
12/18/2006
MDSC
NOTICE OF DESIGN SEARCH CODE MAILED
07/27/2006
NWAP
NEW APPLICATION ENTERED
07/26/2006
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