EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
04/14/2026
Back to search
Official data from USPTO
STAYS LOOKING NEW LONGER
Did you know this trademark is already registered in United States?
Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.
Active USPTO registrationType: WordOffice: United States
Quick snapshot
STAYS LOOKING NEW LONGER
ST13
US500000078836405Class
2
Filing
78836405
Registration
3652698
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
48
Latest update
04/16/2026
Trademark type
Word
Nice classes
2
Filing date
03/14/2006
Registration date
07/07/2009
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
07/29/2019
Last transaction
04/16/2026
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
06/01/2006
First use in commerce
06/01/2006
Drawing code
4
Owner type
16
Owner location
SANTA ANA, CA, US
Examiner
AIKENS, RONALD E
Law office
M30
Current location
GENERIC WEB UPDATE
Holders and representatives
Holders
BEHR PROCESS LLC
B. C. (pessoa física)
Representatives
Kirk W. Rudolph MASCO CORPORATION
Technical classification
Nice Classes
Class 2
Vienna Codes
No Vienna codes available.
Goods and services
Class 2
PAINTSEXTERIOR AND INTERIOR PAINTS
Publications
History of USPTO decisions and trademark events.
48 publications found
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
04/14/2026
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
04/14/2026
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
04/14/2026
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
04/14/2026
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
04/14/2026
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
06/20/2024
NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
07/29/2019
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
07/29/2019
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
07/29/2019
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
07/29/2019
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
06/26/2019
E89R
TEAS SECTION 8 & 9 RECEIVED
06/26/2019
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
07/07/2018
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
09/28/2017
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
06/30/2017
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
07/29/2015
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
07/29/2015
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
07/29/2015
E815
TEAS SECTION 8 & 15 RECEIVED
07/06/2015
R.PR
REGISTERED-PRINCIPAL REGISTER
07/07/2009
REGV
LAW OFFICE REGISTRATION REVIEW COMPLETED
06/02/2009
ALIE
ASSIGNED TO LIE
06/01/2009
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
06/01/2009
SUPC
STATEMENT OF USE PROCESSING COMPLETE
04/24/2009
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
04/24/2009
EISU
TEAS STATEMENT OF USE RECEIVED
04/13/2009
IUAF
USE AMENDMENT FILED
04/10/2009
EX4G
SOU EXTENSION 4 GRANTED
01/08/2009
EXT4
SOU EXTENSION 4 FILED
01/08/2009
EEXT
SOU TEAS EXTENSION RECEIVED
01/08/2009
EX3G
SOU EXTENSION 3 GRANTED
07/09/2008
EXT3
SOU EXTENSION 3 FILED
07/09/2008
EEXT
SOU TEAS EXTENSION RECEIVED
07/09/2008
EX2G
SOU EXTENSION 2 GRANTED
01/11/2008
EXT2
SOU EXTENSION 2 FILED
01/11/2008
EEXT
SOU TEAS EXTENSION RECEIVED
01/11/2008
EX1G
SOU EXTENSION 1 GRANTED
07/03/2007
EXT1
SOU EXTENSION 1 FILED
07/03/2007
EEXT
SOU TEAS EXTENSION RECEIVED
07/03/2007
NOAM
NOA MAILED - SOU REQUIRED FROM APPLICANT
01/16/2007
PUBO
PUBLISHED FOR OPPOSITION
10/24/2006
NPUB
NOTICE OF PUBLICATION
10/04/2006
PREV
LAW OFFICE PUBLICATION REVIEW COMPLETED
09/12/2006
ALIE
ASSIGNED TO LIE
09/08/2006
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
09/06/2006
DOCK
ASSIGNED TO EXAMINER
08/30/2006
NWAP
NEW APPLICATION ENTERED
03/17/2006
Continuous trademark protection
Get notified about every new filing that threatens STAYS LOOKING NEW LONGER or your mark.
Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.