NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
06/16/2026
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Official data from USPTO
ESSENTIAL CHOICE
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Active USPTO registrationType: WordOffice: United States
Quick snapshot
ESSENTIAL CHOICE
ST13
US500000078815473Class
30
Filing
78815473
Registration
3193150
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
44
Latest update
07/07/2026
Trademark type
Word
Nice classes
30
Filing date
02/15/2006
Registration date
01/02/2007
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
06/16/2026
Last transaction
07/07/2026
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
First use anywhere
2005-07-00
First use in commerce
2005-07-00
Drawing code
4
Owner type
03
Owner location
Itasca, IL, US
Examiner
MANOR, THOMAS M
Current location
PUBLICATION AND ISSUE SECTION
Holders and representatives
Holders
Topco Holdings, Inc.
Topco Holdings, Inc.
Representatives
Sean J. Quinn Gozdecki, Del Giudice, Americus & Brocato LLP
Technical classification
Nice Classes
Class 30
Vienna Codes
No Vienna codes available.
Goods and services
Class 30
breakfast cerealsnamely dryshelf-stable cereals and hot cereals
Publications
History of USPTO decisions and trademark events.
44 publications found
RNL2
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
06/16/2026
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
06/16/2026
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
06/15/2026
E89R
TEAS SECTION 8 & 9 RECEIVED
04/14/2026
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
01/02/2026
EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
12/18/2024
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
12/18/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
12/18/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
12/18/2024
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
12/18/2024
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
12/18/2024
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
11/23/2020
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
11/23/2020
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
11/23/2020
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
11/23/2020
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
11/23/2020
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
06/15/2018
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
06/15/2018
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
06/15/2018
NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED
08/05/2017
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
08/05/2017
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
08/05/2017
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
08/05/2017
E89R
TEAS SECTION 8 & 9 RECEIVED
06/27/2017
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
06/27/2017
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
09/01/2016
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
09/01/2016
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
01/02/2016
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
01/14/2013
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
01/14/2013
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
01/10/2013
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
01/10/2013
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
01/10/2013
E815
TEAS SECTION 8 & 15 RECEIVED
12/11/2012
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
04/02/2009
R.PR
REGISTERED-PRINCIPAL REGISTER
01/02/2007
PUBO
PUBLISHED FOR OPPOSITION
10/17/2006
NPUB
NOTICE OF PUBLICATION
09/27/2006
PREV
LAW OFFICE PUBLICATION REVIEW COMPLETED
08/29/2006
ALIE
ASSIGNED TO LIE
08/18/2006
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
08/09/2006
DOCK
ASSIGNED TO EXAMINER
08/04/2006
NWAP
NEW APPLICATION ENTERED
02/22/2006
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