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Official data from USPTO

EYECHOICE

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: United States

Quick snapshot

EYECHOICE

ST13

US500000078750459

Class

36

Filing

78750459

Registration

3210691

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

27

Latest update

02/21/2026

Trademark type

Word

Nice classes

36

Filing date

11/09/2005

Registration date

02/20/2007

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

04/15/2017

Last transaction

02/21/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

10/15/2004

First use in commerce

10/15/2004

Drawing code

4

Owner type

03

Owner location

LINCOLN, NE, US

Examiner

MUNSON OTT, MARY DEIRDRE

Law office

L40

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

AMERITAS HOLDING COMPANY
Ameritas Acacia Mutual Insurance Holding Company

Representatives

David M. Williams AMERITAS Holding Company

Technical classification

Nice Classes

Class 36

Vienna Codes

No Vienna codes available.

Goods and services

Class 36

Underwriting and administration of group eye insurance products

Publications

History of USPTO decisions and trademark events.

27 publications found

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

02/20/2026

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

04/15/2017

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

04/15/2017

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

04/15/2017

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

04/15/2017

E89R

TEAS SECTION 8 & 9 RECEIVED

02/20/2017

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

02/20/2016

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

09/20/2012

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

09/20/2012

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

09/20/2012

E815

TEAS SECTION 8 & 15 RECEIVED

08/29/2012

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

08/06/2008

R.PR

REGISTERED-PRINCIPAL REGISTER

02/20/2007

ETOP

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

01/12/2007

ETOF

EXTENSION OF TIME TO OPPOSE RECEIVED

09/28/2006

PUBO

PUBLISHED FOR OPPOSITION

08/29/2006

NPUB

NOTICE OF PUBLICATION

08/09/2006

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

07/06/2006

ALIE

ASSIGNED TO LIE

06/30/2006

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

06/29/2006

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

06/28/2006

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

06/23/2006

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

06/23/2006

GPRA

PRIORITY ACTION E-MAILED

05/17/2006

CPRA

PRIORITY ACTION WRITTEN

05/17/2006

DOCK

ASSIGNED TO EXAMINER

05/15/2006

NWAP

NEW APPLICATION ENTERED

11/15/2005

Continuous trademark protection

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