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Official data from USPTO

GOOD. BETTER. BEHR.

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: United States

Quick snapshot

GOOD. BETTER. BEHR.

ST13

US500000078571539

Class

2

Filing

78571539

Registration

3703569

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

56

Latest update

04/16/2026

Trademark type

Word

Nice classes

2

Filing date

02/21/2005

Registration date

10/27/2009

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

12/07/2019

Last transaction

04/16/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

08/07/2005

First use in commerce

08/07/2005

Drawing code

4

Owner type

16

Owner location

SANTA ANA, CA, US

Examiner

CORWIN, CHARLOTTE K

Law office

M80

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

BEHR PROCESS LLC
B. C. (pessoa física)

Representatives

Kirk W. Rudolph MASCO CORPORATION

Technical classification

Nice Classes

Class 2

Vienna Codes

No Vienna codes available.

Goods and services

Class 2

Interior And Exterior PaintsWood Stains and Tinting Base In The Nature Of Paint

Publications

History of USPTO decisions and trademark events.

56 publications found

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

04/14/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/14/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/14/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/14/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

04/14/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

04/14/2026

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

06/20/2024

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

12/07/2019

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

12/07/2019

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

12/07/2019

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

12/07/2019

E89R

TEAS SECTION 8 & 9 RECEIVED

10/23/2019

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

10/27/2018

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

09/28/2017

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

06/30/2017

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED

11/17/2014

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

11/17/2014

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

11/17/2014

E815

TEAS SECTION 8 & 15 RECEIVED

10/31/2014

R.PR

REGISTERED-PRINCIPAL REGISTER

10/27/2009

REGV

LAW OFFICE REGISTRATION REVIEW COMPLETED

09/23/2009

ALIE

ASSIGNED TO LIE

09/23/2009

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

09/14/2009

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

09/03/2009

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

08/31/2009

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

08/31/2009

CNRT

NON-FINAL ACTION MAILED

03/03/2009

CNRT

SU - NON-FINAL ACTION - WRITTEN

03/03/2009

SUPC

STATEMENT OF USE PROCESSING COMPLETE

02/23/2009

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

02/23/2009

IUAF

USE AMENDMENT FILED

02/05/2009

EISU

TEAS STATEMENT OF USE RECEIVED

02/05/2009

EX5G

SOU EXTENSION 5 GRANTED

08/06/2008

EXT5

SOU EXTENSION 5 FILED

08/06/2008

EEXT

SOU TEAS EXTENSION RECEIVED

08/06/2008

DOCK

ASSIGNED TO EXAMINER

06/12/2008

EX4G

SOU EXTENSION 4 GRANTED

02/05/2008

EXT4

SOU EXTENSION 4 FILED

02/05/2008

EEXT

SOU TEAS EXTENSION RECEIVED

02/05/2008

EX3G

SOU EXTENSION 3 GRANTED

08/06/2007

EXT3

SOU EXTENSION 3 FILED

08/06/2007

EEXT

SOU TEAS EXTENSION RECEIVED

08/06/2007

EX2G

SOU EXTENSION 2 GRANTED

02/01/2007

EXT2

SOU EXTENSION 2 FILED

02/01/2007

EEXT

SOU TEAS EXTENSION RECEIVED

02/01/2007

EX1G

SOU EXTENSION 1 GRANTED

07/26/2006

EXT1

SOU EXTENSION 1 FILED

07/26/2006

EEXT

SOU TEAS EXTENSION RECEIVED

07/26/2006

NOAM

NOA MAILED - SOU REQUIRED FROM APPLICANT

02/07/2006

PUBO

PUBLISHED FOR OPPOSITION

11/15/2005

NPUB

NOTICE OF PUBLICATION

10/26/2005

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

09/27/2005

ALIE

ASSIGNED TO LIE

09/27/2005

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

09/16/2005

DOCK

ASSIGNED TO EXAMINER

09/15/2005

NWAP

NEW APPLICATION ENTERED

03/02/2005

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