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Official data from USPTO

SERIOUSLY STRAIGHT

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

SERIOUSLY STRAIGHT

ST13

US500000078505473

Class

3

Filing

78505473

Registration

3169650

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

51

Latest update

05/07/2026

Trademark type

Word

Nice classes

3

Filing date

10/25/2004

Registration date

11/07/2006

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

01/16/2017

Last transaction

05/07/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

09/30/2005

First use in commerce

09/30/2005

Drawing code

4

Owner type

24

Owner location

MANCHESTER, GB

Examiner

IN, SUNG HYUN

Law office

L30

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

TIGI HOLDINGS LIMITED
UNILEVER GLOBAL IP LIMITED
UNILEVER PLC
Toni & Guy (USA) Limited
Toni & Guy (USA) Limited

Representatives

Jaclyn Elizabeth Diffley STOBBS

Technical classification

Nice Classes

Class 3

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

Hair care preparationscosmeticsnon-medicated skin care preparations

Publications

History of USPTO decisions and trademark events.

51 publications found

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

05/06/2026

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

11/07/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

08/05/2025

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

08/05/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

08/05/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

08/05/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/29/2025

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

07/29/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/29/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/29/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/29/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/29/2025

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

06/13/2024

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

06/30/2021

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

01/16/2017

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

01/16/2017

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

01/16/2017

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

01/16/2017

E89R

TEAS SECTION 8 & 9 RECEIVED

11/07/2016

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

11/07/2015

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

01/08/2013

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

01/08/2013

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

01/07/2013

E815

TEAS SECTION 8 & 15 RECEIVED

12/06/2012

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

08/19/2009

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

07/29/2009

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

07/15/2009

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

05/19/2009

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

05/19/2009

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/14/2009

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

03/13/2009

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

03/13/2009

R.PR

REGISTERED-PRINCIPAL REGISTER

11/07/2006

REGV

LAW OFFICE REGISTRATION REVIEW COMPLETED

09/29/2006

ALIE

ASSIGNED TO LIE

09/22/2006

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

09/18/2006

SUPC

STATEMENT OF USE PROCESSING COMPLETE

07/10/2006

IUAF

USE AMENDMENT FILED

06/20/2006

EISU

TEAS STATEMENT OF USE RECEIVED

06/20/2006

NOAM

NOA MAILED - SOU REQUIRED FROM APPLICANT

12/27/2005

PUBO

PUBLISHED FOR OPPOSITION

10/04/2005

NPUB

NOTICE OF PUBLICATION

09/14/2005

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

06/14/2005

ALIE

ASSIGNED TO LIE

06/03/2005

CNEA

EXAMINER'S AMENDMENT MAILED

06/02/2005

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

06/01/2005

CNEA

EXAMINERS AMENDMENT -WRITTEN

06/01/2005

DOCK

ASSIGNED TO EXAMINER

05/27/2005

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/05/2005

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/05/2005

NWAP

NEW APPLICATION ENTERED

11/03/2004

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