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Official data from USPTO

THE POWER OF CHOICE

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

THE POWER OF CHOICE

ST13

US500000078260993

Class

36

Filing

78260993

Registration

2958163

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

38

Latest update

10/14/2025

Trademark type

Word

Nice classes

36

Filing date

06/11/2003

Registration date

05/31/2005

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

09/24/2025

Last transaction

10/14/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

07/02/2003

First use in commerce

07/02/2003

Drawing code

1

Owner type

03

Owner location

NEWPORT BEACH, CA

Examiner

LEIPZIG,MARC J

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

PACIFIC LIFE INSURANCE COMPANY
PACIFIC LIFE INSURANCE COMPANY

Representatives

Heather J. Kliebenstein Merchant & Gould P.C.

Technical classification

Nice Classes

Class 36

Vienna Codes

No Vienna codes available.

Goods and services

Class 36

INSURANCE AND FINANCIAL SERVICESLIFE INSURANCE AND ANNUITY UNDERWRITINGINSURANCE AND ANNUITY ADMINISTRATIONFINANCIAL MANAGEMENT AND BROKERAGE SERVICES FOR ALL TYPES OF INSURANCEREINSURANCE UNDERWRITING; INSURANCE CLAIMS ADMINISTRATION AND PROCESSING; INSURANCE CONSULTATION; MUTUAL FUND MANAGEMENT SERVICES; MUTUAL FUND INVESTMENTADVISORYDISTRIBUTIONANALYSISPLANNINGDEVELOPMENTBROKERAGE AND ADMINISTRATION SERVICES; MUTUAL FUND INVESTMENT CONSULTATION SERVICES; INVESTMENT OF FUNDS FOR OTHERS; INVESTMENT CONSULTATIONMANAGEMENTBROKERAGEADVISORY SERVICES; INVESTMENT ADVICE; FINANCIAL INVESTMENT IN THE FIELDS OF ANNUITIESCOLLEGE SAVING PLANSSECURITIESDERIVATIVESREAL ESTATEPRIVATE PLACEMENTSFUNDING AGREEMENTSVENTURE CAPITAL; FINANCIAL SERVICESCONSULTATIONANALYSISPLANNINGMANAGEMENT SERVICES IN THE FIELDS OF ANNUITIES AND COLLEGE SAVING PLANS; MAINTAINING ESCROW ACCOUNTS FOR INVESTMENTS; ADMINISTRATION OF EMPLOYEE PENSION PLANS; FUND INVESTMENT CONSULTATION; CAPITAL INVESTMENT CONSULTATION; REAL ESTATE INVESTMENT AND MANAGEMENT; AND MORTGAGE LENDING AND MORTGAGE LOAN SERVICING

Publications

History of USPTO decisions and trademark events.

38 publications found

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

09/24/2025

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

09/24/2025

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

09/24/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

09/24/2025

E89R

TEAS SECTION 8 & 9 RECEIVED

06/02/2025

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

05/31/2024

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

09/02/2020

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

09/02/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/02/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/02/2020

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

09/02/2020

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

05/26/2015

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

05/26/2015

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

05/26/2015

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

05/26/2015

E89R

TEAS SECTION 8 & 9 RECEIVED

05/08/2015

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

09/24/2010

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

09/24/2010

ES8R

TEAS SECTION 8 RECEIVED

09/23/2010

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

04/26/2006

R.PR

REGISTERED-PRINCIPAL REGISTER

05/31/2005

REGV

LAW OFFICE REGISTRATION REVIEW COMPLETED

03/07/2005

ALIE

ASSIGNED TO LIE

03/04/2005

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

03/01/2005

SUPC

STATEMENT OF USE PROCESSING COMPLETE

02/28/2005

IUAF

USE AMENDMENT FILED

02/11/2005

EISU

TEAS STATEMENT OF USE RECEIVED

02/11/2005

NOAM

NOA MAILED - SOU REQUIRED FROM APPLICANT

11/02/2004

ETOP

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

09/14/2004

CFIT

CASE FILE IN TICRS

09/09/2004

ETOF

EXTENSION OF TIME TO OPPOSE RECEIVED

07/08/2004

PUBO

PUBLISHED FOR OPPOSITION

06/15/2004

NPUB

NOTICE OF PUBLICATION

05/26/2004

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

04/05/2004

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

02/16/2004

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

02/16/2004

GNRT

NON-FINAL ACTION E-MAILED

12/09/2003

DOCK

ASSIGNED TO EXAMINER

12/01/2003

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