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Official data from USPTO

DIRTY SECRET

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

DIRTY SECRET

ST13

US500000077890910

Class

3

Filing

77890910

Registration

3898056

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

46

Latest update

05/14/2026

Trademark type

Word

Nice classes

3

Filing date

12/10/2009

Registration date

12/28/2010

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

10/15/2020

Last transaction

05/14/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

2008-09-00

First use in commerce

2008-09-00

Drawing code

4

Owner type

11

Owner location

MERSEYSIDE, GB

Examiner

CORDOVA, RAUL

Law office

M50

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

UNILEVER GLOBAL IP LIMITED
UNILEVER PLC
UNILEVER PLC

Representatives

Jaclyn Elizabeth Diffley STOBBS

Technical classification

Nice Classes

Class 3

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

hair care productsshampoosconditionershair sprayshair powder

Publications

History of USPTO decisions and trademark events.

46 publications found

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

05/13/2026

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

04/24/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

08/05/2025

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

08/05/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

08/05/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

08/05/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/29/2025

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

07/29/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/29/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/29/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/29/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/29/2025

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

04/14/2025

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

06/13/2024

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

06/30/2021

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

10/15/2020

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

10/15/2020

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

10/15/2020

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

10/15/2020

E89R

TEAS SECTION 8 & 9 RECEIVED

08/27/2020

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

12/28/2019

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

03/01/2017

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

03/01/2017

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

02/28/2017

E815

TEAS SECTION 8 & 15 RECEIVED

12/21/2016

R.PR

REGISTERED-PRINCIPAL REGISTER

12/28/2010

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

11/25/2010

REGV

LAW OFFICE REGISTRATION REVIEW COMPLETED

11/24/2010

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

11/23/2010

SUPC

STATEMENT OF USE PROCESSING COMPLETE

11/08/2010

IUAF

USE AMENDMENT FILED

11/02/2010

EISU

TEAS STATEMENT OF USE RECEIVED

11/02/2010

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

09/29/2010

EX1G

SOU EXTENSION 1 GRANTED

09/28/2010

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

09/28/2010

EXT1

SOU EXTENSION 1 FILED

09/01/2010

EEXT

SOU TEAS EXTENSION RECEIVED

09/01/2010

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

06/15/2010

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

04/20/2010

PUBO

PUBLISHED FOR OPPOSITION

04/20/2010

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

03/16/2010

ALIE

ASSIGNED TO LIE

03/16/2010

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

02/26/2010

DOCK

ASSIGNED TO EXAMINER

02/22/2010

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

12/16/2009

NWAP

NEW APPLICATION ENTERED

12/14/2009

Continuous trademark protection

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