EXXON REGULAR PLUS SUPREME

Mark description

The mark consists of a three-dimensional forecourt of a vehicle service station with a main identification sign where the mark "EXXON" is displayed at the top in red on a white background above a blue horizontal bar. Underneath the mark "EXXON" is a blue rectangle with the word "REGULAR" in white, which is above a blue rectangle with the word "PLUS" in white, which is above a blue rectangle with the word "SUPREME" in white, which is above another blue rectangle, all appearing on a white background with a white horizontal bar separating each of the rectangles. Next to the main identification sign is a canopy with a horizontal band in red displayed on the top two-thirds of the canopy and the bottom third displayed in white. One side of the canopy contains a break in the horizontal band, with the mark "EXXON" displayed in red. Shadows in gray to show depth to the mark "EXXON" on the canopy are not claimed as part of the mark. Underneath the canopy are blue, red, and white fuel dispensers, with the word "EXXON" displayed in red on a white background positioned at the top of the dispenser, the color blue displayed in the middle and bottom portions of the dispenser with the word "REGULAR" displayed in black on a white background, the word "PLUS" displayed in white on a blue background and the word "SUPREME" displayed in white on a red background, a white striped running tiger with white stripes indicating motion displayed on a blue background positioned on the lower left portion of the fuel dispenser. The other matter shown in broken lines in the drawing demonstrates the positioning of the mark only and is not claimed as a feature of the mark.