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Official data from USPTO

THE CHOICE IS YOURS

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

THE CHOICE IS YOURS

ST13

US500000077677303

Class

16, 41

Filing

77677303

Registration

3679490

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

47

Latest update

07/23/2025

Trademark type

Combined

Nice classes

16, 41

Filing date

02/24/2009

Registration date

09/08/2009

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

06/17/2019

Last transaction

07/23/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

08/01/2007

First use in commerce

08/01/2007

Drawing code

5

Owner type

03

Owner location

Draper, UT

Examiner

CASTRO, GIANCARLO

Law office

M10

Current location

GENERIC WEB UPDATE

Mark description

The mark consists of the term "The Choice is Yours" in a stylized font.

Holders and representatives

Holders

Franklin Covey, Co.
Franklin Covey, Co.

Representatives

Hope Hamilton Holland & Hart LLP

Technical classification

Nice Classes

Class 16Class 41

Vienna Codes

No Vienna codes available.

Goods and services

Class 16

Educational publicationsmanualsreference guideslesson and activity guidescalendarsquestionnaireschecklistspamphletsproject plannerstime plannerspersonal organizers and notebooks in the fields of time managementleadershipachievementcommunicationmission and goal settingpersonal development

Class 41

Education servicesproviding mentoringtutoringclassesseminarsworkshops and lectures in the field of time managementleadershipachievementcommunicationmission and goal settingpersonal development

Publications

History of USPTO decisions and trademark events.

47 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/16/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/16/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/16/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/16/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/16/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/20/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/20/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/20/2023

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/20/2023

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/20/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

01/12/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/12/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/12/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/25/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/25/2022

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/25/2022

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

06/17/2019

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

06/17/2019

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

06/17/2019

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

06/17/2019

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

05/08/2019

E89R

TEAS SECTION 8 & 9 RECEIVED

05/08/2019

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

09/08/2018

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

05/30/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

05/30/2018

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/08/2016

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/03/2016

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED

01/22/2015

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

01/16/2015

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

01/15/2015

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

01/15/2015

E815

TEAS SECTION 8 & 15 RECEIVED

12/30/2014

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

12/30/2014

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

03/17/2014

R.PR

REGISTERED-PRINCIPAL REGISTER

09/08/2009

PUBO

PUBLISHED FOR OPPOSITION

06/23/2009

NPUB

NOTICE OF PUBLICATION

06/03/2009

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

05/16/2009

ALIE

ASSIGNED TO LIE

05/16/2009

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/15/2009

XAEC

EXAMINER'S AMENDMENT ENTERED

05/15/2009

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

05/15/2009

GNEA

EXAMINERS AMENDMENT E-MAILED

05/15/2009

CNEA

EXAMINERS AMENDMENT -WRITTEN

05/15/2009

DOCK

ASSIGNED TO EXAMINER

05/14/2009

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

02/27/2009

NWAP

NEW APPLICATION ENTERED

02/27/2009

Continuous trademark protection

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