TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
06/07/2026
Back to search
Official data from USPTO
BEGIN SMART
Did you know this trademark is already registered in United States?
Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.
Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
60
Latest update
06/10/2026
Trademark type
Combined
Nice classes
16, 41
Filing date
06/09/2008
Registration date
02/17/2009
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
03/08/2018
Last transaction
06/10/2026
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
First use anywhere
06/04/2008
First use in commerce
06/04/2008
Drawing code
3
Owner type
03
Owner location
NEW YORK, NY, US
Examiner
OLANDRIA, WARREN
Law office
M30
Current location
GENERIC WEB UPDATE
Mark description
The mark consists of the word "BEGIN" in black letters, the word "SMART" in white letters with a yellow baby chick coming out of a white shell within a black semicircle, the color orange appears in the beak of the chick, and all within a yellow circle with a wavy yellow line through the middle of the mark.
Holders and representatives
Holders
HACHETTE BOOK GROUP, INC.
STERLING PUBLISHING CO., INC.
Begin Smart LLC
Representatives
Erin Hennessy AKERMAN LLP
Technical classification
Nice Classes
Class 16Class 41
Vienna Codes
No Vienna codes available.
Goods and services
Class 16
children's bookseducational books featuring a developmental program for children
Class 41
Book publishing services; providing education information and education multimedia content via a web site on childhood development and a developmental program for children that encourages the physicalsocialemotional and intellectual growth of babies and toddlers
Publications
History of USPTO decisions and trademark events.
60 publications found
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
06/07/2026
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
06/07/2026
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
02/05/2025
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
02/05/2025
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
02/05/2025
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
02/05/2025
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
02/05/2025
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
01/29/2025
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
01/23/2025
EWOR
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
01/23/2025
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
01/23/2025
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
01/23/2025
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
01/23/2025
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
01/23/2025
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
02/23/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
02/23/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
02/23/2024
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
06/23/2022
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
02/04/2022
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
01/25/2021
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
01/25/2021
ECDR
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
01/25/2021
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
01/25/2021
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
01/25/2021
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
01/25/2021
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
09/24/2020
NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
03/08/2018
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
03/08/2018
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
03/08/2018
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
03/08/2018
E89R
TEAS SECTION 8 & 9 RECEIVED
02/20/2018
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
02/17/2018
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
06/13/2017
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
06/13/2017
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
07/24/2015
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
07/24/2015
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
03/06/2014
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
03/06/2014
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
03/06/2014
815F
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
02/17/2014
E815
TEAS SECTION 8 & 15 RECEIVED
02/17/2014
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
07/31/2013
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
07/28/2010
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
07/28/2010
R.PR
REGISTERED-PRINCIPAL REGISTER
02/17/2009
PUBO
PUBLISHED FOR OPPOSITION
12/02/2008
NPUB
NOTICE OF PUBLICATION
11/12/2008
PREV
LAW OFFICE PUBLICATION REVIEW COMPLETED
10/28/2008
ALIE
ASSIGNED TO LIE
10/28/2008
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
10/17/2008
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
10/01/2008
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
10/01/2008
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
10/01/2008
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
09/23/2008
GNRT
NON-FINAL ACTION E-MAILED
09/23/2008
CNRT
NON-FINAL ACTION WRITTEN
09/23/2008
DOCK
ASSIGNED TO EXAMINER
09/17/2008
MDSC
NOTICE OF DESIGN SEARCH CODE MAILED
06/17/2008
NWAP
NEW APPLICATION ENTERED
06/16/2008
Continuous trademark protection
Get notified about every new filing that threatens BEGIN SMART or your mark.
Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.