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Official data from USPTO

JOSE CUERVO RESERVA DE LA FAMILIA TEQUILA ANEJO JOSE CUERVO HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA 1OO% AGAVE PROPIETARIO JOSE CUERVO ELABORADO EN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400 COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

JOSE CUERVO RESERVA DE LA FAMILIA TEQUILA ANEJO JOSE CUERVO HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA 1OO% AGAVE PROPIETARIO JOSE CUERVO ELABORADO EN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400 COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO

ST13

US500000077461622

Class

33

Filing

77461622

Registration

5557567

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

100

Latest update

02/11/2026

Trademark type

Combined

Nice classes

33

Filing date

04/30/2008

Registration date

09/11/2018

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

02/25/2025

Last transaction

02/11/2026

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

First use anywhere

1995-03-00

First use in commerce

1995-03-00

Drawing code

3

Owner type

03

Owner location

Mexico City, MX

Examiner

MCMORROW, RONALD G

Current location

Historical data usage

Mark description

The mark consists of the color(s) red, green, gold, blue, yellow, black, white, and brown with the color red appearing in the words "JOSE CUERVO", "TEQUILA", "100% AGAVE", and in the wax-like seal over the cap and partially down the neck of the bottle, the color green appearing in the agave plant, the color gold appearing in the background behind the words "COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO", the words "HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA", and the two medallions, the color blue appearing in the background behind the words "JOSE CUERVO" and the ribbon, the color yellow appearing in the words "RESERVA DE LA FAMILIA", and "JOSE CUERVO", the color black appearing in the words "COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO", ANEJO", "PROPIETARIO", and "ELABORADO IN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400", the color white appearing in the buildings and people, and the color brown appearing in the building, people, and the glass of the bottle. The mark consists of a six-sided label with the words "JOSE CUERVO" in red with blue background, "RESERVA DE LA FAMILIA" in yellow, "TEQUILA" in red, "COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO" in black on gold background, "ANEJO" in black, "HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA" in gold, "100% AGAVE" in red, "PROPIETARIO" in black, "JOSE CUERVO" in yellow, "ELABORADO IN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400" in black with two medallions in gold, agave plant in green with a building in brown and white with a number of people in brown and white, with a wax-like seal on the cap of the bottle and partially down the neck of the bottle in red with a blue ribbon protruding from the bottom of the wax seal, the matter in the drawing shown by the dotted lines is not a part of the mark and it serves only to show the position of the mark on the packaging of the goods.

Holders and representatives

Holders

BECLE, S.A.B. DE C.V.
Tequila Cuervo La Rojena, S.A. de C.V.

Representatives

Margarita Wallach, Esq. McCarter & English, LLP

Technical classification

Nice Classes

Class 33

Vienna Codes

No Vienna codes available.

Goods and services

Class 33

Distilled blue agave liquor

Publications

History of USPTO decisions and trademark events.

100 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/09/2026

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

02/09/2026

EWOR

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

02/09/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/09/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/09/2026

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

02/25/2025

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

02/25/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

01/29/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

12/19/2024

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

12/19/2024

EWOR

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

12/19/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

12/19/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

12/19/2024

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

12/19/2024

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

12/19/2024

E815

TEAS SECTION 8 & 15 RECEIVED

09/11/2024

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/23/2024

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

04/23/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/23/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/23/2024

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

04/23/2024

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

04/23/2024

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

09/11/2023

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

05/04/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

05/04/2023

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

05/04/2023

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

05/04/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

05/04/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

05/04/2023

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

05/04/2023

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

05/03/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

05/03/2023

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

05/03/2023

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

05/03/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

05/03/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

05/03/2023

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

05/03/2023

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

10/21/2020

R.PR

REGISTERED-PRINCIPAL REGISTER

09/11/2018

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

06/26/2018

PUBO

PUBLISHED FOR OPPOSITION

06/26/2018

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

06/06/2018

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/24/2018

XAEC

EXAMINER'S AMENDMENT ENTERED

05/24/2018

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

05/24/2018

GNEA

EXAMINERS AMENDMENT E-MAILED

05/24/2018

CNEA

EXAMINERS AMENDMENT -WRITTEN

05/24/2018

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

05/23/2018

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

05/23/2018

NREV

NOTICE OF REVIVAL - E-MAILED

05/09/2018

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

05/09/2018

PETG

PETITION TO REVIVE-GRANTED

05/09/2018

PROA

TEAS PETITION TO REVIVE RECEIVED

05/09/2018

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

11/08/2017

GNRT

NON-FINAL ACTION E-MAILED

11/08/2017

CNRT

NON-FINAL ACTION WRITTEN

11/08/2017

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

10/25/2017

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

10/25/2017

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

10/18/2017

DOCK

ASSIGNED TO EXAMINER

09/06/2017

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

07/20/2017

GNRT

NON-FINAL ACTION E-MAILED

07/20/2017

CNRT

NON-FINAL ACTION WRITTEN

07/20/2017

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

12/30/2016

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

06/20/2016

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

12/11/2015

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

06/10/2015

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

12/03/2014

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

05/22/2014

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

11/12/2013

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

05/10/2013

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

11/09/2012

RCCK

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

11/05/2012

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

05/03/2012

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

11/01/2011

ALIE

ASSIGNED TO LIE

10/28/2011

GNS3

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

04/28/2011

GNSL

LETTER OF SUSPENSION E-MAILED

04/28/2011

CNSL

SUSPENSION LETTER WRITTEN

04/28/2011

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/08/2011

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

04/08/2011

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

04/08/2011

ERSI

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

04/08/2011

CNSL

LETTER OF SUSPENSION MAILED

03/16/2011

CNSL

SUSPENSION LETTER WRITTEN

03/15/2011

CNSL

LETTER OF SUSPENSION MAILED

09/14/2010

CNSL

SUSPENSION LETTER WRITTEN

09/13/2010

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

03/12/2010

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

09/10/2009

CNSL

LETTER OF SUSPENSION MAILED

03/10/2009

CNSL

SUSPENSION LETTER WRITTEN

03/09/2009

ACEC

AMENDMENT FROM APPLICANT ENTERED

02/18/2009

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

02/18/2009

ALIE

ASSIGNED TO LIE

02/18/2009

MAIL

PAPER RECEIVED

02/17/2009

CNRT

NON-FINAL ACTION MAILED

08/14/2008

CNRT

NON-FINAL ACTION WRITTEN

08/13/2008

DOCK

ASSIGNED TO EXAMINER

08/05/2008

MDSC

NOTICE OF DESIGN SEARCH CODE MAILED

05/06/2008

NWAP

NEW APPLICATION ENTERED

05/05/2008

Continuous trademark protection

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