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Official data from USPTO

LIFE IS SHORT. STAY AWAKE FOR IT.

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

LIFE IS SHORT. STAY AWAKE FOR IT.

ST13

US500000077325947

Class

21

Filing

77325947

Registration

3440517

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

27

Latest update

07/24/2026

Trademark type

Word

Nice classes

21

Filing date

11/09/2007

Registration date

06/03/2008

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

06/06/2018

Last transaction

07/24/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

12/31/1997

First use in commerce

12/31/1997

Drawing code

4

Owner type

03

Owner location

Brooklyn Center, MN, US

Examiner

CARLYLE, SHAUNIA P

Law office

M10

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

Arabica Funding, Inc.
Arabica Funding, Inc.

Representatives

Elizabeth C. Buckingham DORSEY & WHITNEY LLP

Technical classification

Nice Classes

Class 21

Vienna Codes

No Vienna codes available.

Goods and services

Class 21

Mugs and Tumblers

Publications

History of USPTO decisions and trademark events.

27 publications found

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

07/24/2026

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

07/17/2026

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

07/13/2022

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

06/06/2018

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

06/06/2018

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

06/06/2018

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

06/06/2018

E89R

TEAS SECTION 8 & 9 RECEIVED

05/25/2018

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

06/03/2017

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

10/21/2013

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

10/21/2013

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

10/21/2013

815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

10/10/2013

E815

TEAS SECTION 8 & 15 RECEIVED

10/10/2013

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

11/08/2011

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

11/08/2011

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

03/03/2010

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

06/09/2008

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

06/09/2008

R.PR

REGISTERED-PRINCIPAL REGISTER

06/03/2008

PUBO

PUBLISHED FOR OPPOSITION

03/18/2008

NPUB

NOTICE OF PUBLICATION

02/27/2008

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

02/13/2008

ALIE

ASSIGNED TO LIE

02/13/2008

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

01/11/2008

DOCK

ASSIGNED TO EXAMINER

01/04/2008

NWAP

NEW APPLICATION ENTERED

11/15/2007

Continuous trademark protection

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