ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
07/30/2026
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Official data from USPTO
BRIGHT NOW!
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Active USPTO registrationType: WordOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
47
Latest update
07/30/2026
Trademark type
Word
Nice classes
42
Filing date
10/07/1998
Registration date
12/07/1999
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
01/03/2020
Last transaction
07/30/2026
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
10/20/1998
First use in commerce
10/20/1998
Drawing code
1
Owner type
03
Owner location
Costa Mesa, CA, US
Examiner
FRENCH, CURTIS W
Law office
M60
Current location
GENERIC WEB UPDATE
Holders and representatives
Holders
SMILE BRANDS INC.
BRIGHT NOW! DENTAL, INC.
BND SERVICES, INC.
BRIGHT NOW! DENTAL, INC.
CONSUMER DENTAL SERVICE ORGANIZATION, INC.
Representatives
Hani Sayed Rutan & Tucker LLP
Technical classification
Nice Classes
Class 42
Vienna Codes
No Vienna codes available.
Goods and services
Class 42
PROVIDING DENTAL SERVICES
Publications
History of USPTO decisions and trademark events.
47 publications found
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
03/03/2026
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
03/26/2025
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/26/2025
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/26/2025
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
03/26/2025
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
03/26/2025
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
07/17/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
07/17/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
07/17/2024
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
07/17/2024
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
07/17/2024
NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
01/03/2020
RNL2
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
01/03/2020
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
01/03/2020
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
01/03/2020
E89R
TEAS SECTION 8 & 9 RECEIVED
11/15/2019
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
10/17/2018
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
08/24/2016
NOSU
NOTICE OF SUIT
03/25/2013
NOSU
NOTICE OF SUIT
02/25/2013
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
04/01/2011
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
04/01/2011
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
01/05/2011
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
03/03/2010
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
02/18/2010
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
12/15/2009
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
12/15/2009
E89R
TEAS SECTION 8 & 9 RECEIVED
11/19/2009
CFIT
CASE FILE IN TICRS
10/13/2009
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
07/04/2007
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
11/28/2006
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
11/28/2006
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
10/18/2006
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
12/23/2005
PLGL
ASSIGNED TO PARALEGAL
12/23/2005
815F
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
07/07/2005
E815
TEAS SECTION 8 & 15 RECEIVED
07/07/2005
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
08/09/2002
R.PR
REGISTERED-PRINCIPAL REGISTER
12/07/1999
PUBO
PUBLISHED FOR OPPOSITION
09/14/1999
NPUB
NOTICE OF PUBLICATION
08/13/1999
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
05/17/1999
IUAA
USE AMENDMENT ACCEPTED
05/17/1999
DOCK
ASSIGNED TO EXAMINER
05/04/1999
AUPC
AMENDMENT TO USE PROCESSING COMPLETE
02/03/1999
IUAF
USE AMENDMENT FILED
01/12/1999
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