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Official data from USPTO

BEYOND BELIEF

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

BEYOND BELIEF

ST13

US500000075395948

Class

3, 5

Filing

75395948

Registration

2265665

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

61

Latest update

02/04/2026

Trademark type

Word

Nice classes

3, 5

Filing date

11/25/1997

Registration date

07/27/1999

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

08/06/2019

Last transaction

02/04/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

01/15/1998

First use in commerce

01/15/1998

Drawing code

1

Owner type

16

Owner location

Plano, TX

Examiner

MICHOS,JOHN E

Law office

L50

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

BEAUTY HOLDING LLC
BEAUTY HOLDING LLC
BEAUTY HOLDING COMPANY, INC.
SALLY BEAUTY HOLDINGS, INC.

Representatives

Janice Housey Litmus Law PLLC

Technical classification

Nice Classes

Class 3Class 5

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

Skin care productsmoisturizing lotionscreamshand and body lotions

Class 5

Sanitizing hand and body lotions

Publications

History of USPTO decisions and trademark events.

61 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/02/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/02/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/02/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

02/02/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

02/02/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

11/10/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

11/10/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

11/10/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

10/10/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

10/10/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

10/10/2023

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

03/08/2023

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

01/18/2022

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

01/18/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/18/2022

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/18/2022

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

01/18/2022

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

09/30/2021

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

09/30/2021

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/30/2021

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/30/2021

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

09/30/2021

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

08/06/2019

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

08/06/2019

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

08/06/2019

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

08/06/2019

E89R

TEAS SECTION 8 & 9 RECEIVED

07/09/2019

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/05/2019

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/05/2019

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

07/27/2018

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

02/11/2015

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

10/24/2012

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

07/27/2009

9G8P

REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8

07/27/2009

8PRT

REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED

07/27/2009

PLGL

ASSIGNED TO PARALEGAL

07/20/2009

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

07/15/2009

E89R

TEAS SECTION 8 & 9 RECEIVED

07/15/2009

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

03/28/2007

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/11/2007

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/11/2007

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

01/10/2007

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

11/29/2006

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

10/27/2006

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

10/24/2006

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

10/24/2006

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

02/10/2005

815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

01/25/2005

E815

TEAS SECTION 8 & 15 RECEIVED

01/25/2005

R.PR

REGISTERED-PRINCIPAL REGISTER

07/27/1999

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

05/25/1999

DOCK

ASSIGNED TO EXAMINER

05/25/1999

SUPC

STATEMENT OF USE PROCESSING COMPLETE

05/11/1999

IUAF

USE AMENDMENT FILED

04/15/1999

NOAM

NOA MAILED - SOU REQUIRED FROM APPLICANT

12/01/1998

PUBO

PUBLISHED FOR OPPOSITION

09/08/1998

NPUB

NOTICE OF PUBLICATION

08/07/1998

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/10/1998

CNEA

EXAMINER'S AMENDMENT MAILED

05/05/1998

DOCK

ASSIGNED TO EXAMINER

04/28/1998

DOCK

ASSIGNED TO EXAMINER

04/22/1998

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