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Official data from USPTO

FIRST THINGS FIRST

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

FIRST THINGS FIRST

ST13

US500000075231796

Class

9

Filing

75231796

Registration

2193148

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

47

Latest update

07/23/2025

Trademark type

Word

Nice classes

9

Filing date

01/27/1997

Registration date

10/06/1998

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

05/14/2018

Last transaction

07/23/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

11/15/1994

First use in commerce

11/15/1994

Drawing code

1

Owner type

03

Owner location

Draper, UT

Examiner

SEEGARS, GERALD C.

Law office

L60

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

FRANKLIN COVEY CO.
Covey Leadership Center, Inc.

Representatives

Hope Hamilton Holland & Hart LLP

Technical classification

Nice Classes

Class 9

Vienna Codes

No Vienna codes available.

Goods and services

Class 9

prerecorded audio and video cassettestapesCD-ROMs and magnetic disksall in the field of leadershipmanagementpersonal development and education

Publications

History of USPTO decisions and trademark events.

47 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/16/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/16/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/16/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/16/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/16/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/20/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/20/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/20/2023

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/20/2023

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/20/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

01/12/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/12/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/12/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/25/2022

EWOR

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

04/25/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/25/2022

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/25/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/17/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/17/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

05/30/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

05/30/2018

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

05/14/2018

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

05/14/2018

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

05/14/2018

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

05/14/2018

E89R

TEAS SECTION 8 & 9 RECEIVED

05/03/2018

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

05/03/2018

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

10/06/2017

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

05/12/2014

CORV

REVIEW OF CORRESPONDENCE COMPLETE

04/04/2011

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

02/03/2011

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

12/16/2010

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

07/10/2008

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

07/10/2008

PLGL

ASSIGNED TO PARALEGAL

06/25/2008

E89R

TEAS SECTION 8 & 9 RECEIVED

06/11/2008

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

07/20/2006

815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

04/01/2005

MAIL

PAPER RECEIVED

04/01/2005

R.PR

REGISTERED-PRINCIPAL REGISTER

10/06/1998

PUBO

PUBLISHED FOR OPPOSITION

07/14/1998

NPUB

NOTICE OF PUBLICATION

06/12/1998

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

04/30/1998

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

03/27/1998

CNRT

NON-FINAL ACTION MAILED

09/24/1997

DOCK

ASSIGNED TO EXAMINER

09/11/1997

DOCK

ASSIGNED TO EXAMINER

08/28/1997

Continuous trademark protection

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