(11) 98705-3426
TrademarkIQ iconTrademarkIQ
Back to search
Official data from USPTO

WISE CHOICE

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: United States

Quick snapshot

WISE CHOICE

ST13

US500000075094527

Class

29, 30

Filing

75094527

Registration

2054967

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

39

Latest update

04/23/2026

Trademark type

Word

Nice classes

29, 30

Filing date

04/19/1996

Registration date

04/22/1997

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

04/07/2017

Last transaction

04/23/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

01/05/1989

First use in commerce

01/05/1989

Drawing code

1

Owner type

03

Owner location

Monterrey, Nuevo Leon, US

Examiner

DELANEY, ZHALEH SYBIL

Law office

L10

Current location

POST REGISTRATION

Holders and representatives

Holders

WISE FOODS, INC.
WISE FOODS, INC.
WISE FOODS INVESTMENTS, INC.
BDH Two, Inc.

Representatives

Peter G. Pappas Eversheds Sutherland (US) LLP

Technical classification

Nice Classes

Class 29Class 30

Vienna Codes

No Vienna codes available.

Goods and services

Class 29

"potato chips"

Class 30

"popped popcorncorn chipstortilla chipscheese flavored baked corn puffs and pretzels"

Publications

History of USPTO decisions and trademark events.

39 publications found

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

04/22/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

03/25/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

03/25/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

03/25/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

03/25/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

03/25/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/05/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/05/2018

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED

04/07/2017

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

04/07/2017

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

04/07/2017

PR89

POST REGISTRATION ACTION MAILED - SEC. 8 & 9

04/01/2017

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

03/13/2017

MAIL

PAPER RECEIVED

03/13/2017

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

01/02/2013

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

07/11/2012

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

12/15/2010

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

10/07/2009

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

09/30/2009

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

11/07/2007

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

10/10/2007

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

09/12/2007

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

09/10/2007

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

09/10/2007

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

08/10/2007

MAIL

PAPER RECEIVED

08/10/2007

PLGL

ASSIGNED TO PARALEGAL

05/09/2007

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

04/09/2007

MAIL

PAPER RECEIVED

04/09/2007

CFIT

CASE FILE IN TICRS

12/13/2006

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

06/27/2003

815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

03/27/2003

MAIL

PAPER RECEIVED

03/27/2003

MAIL

PAPER RECEIVED

11/18/2002

R.PR

REGISTERED-PRINCIPAL REGISTER

04/22/1997

PUBO

PUBLISHED FOR OPPOSITION

01/28/1997

NPUB

NOTICE OF PUBLICATION

12/27/1996

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

08/28/1996

DOCK

ASSIGNED TO EXAMINER

08/27/1996

Continuous trademark protection

Get notified about every new filing that threatens WISE CHOICE or your mark.

Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.