ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
07/24/2026
Back to search
Official data from USPTO
LIFE IS SHORT. STAY AWAKE FOR IT.
Did you know this trademark is already registered in United States?
Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.
Active USPTO registrationType: WordOffice: United States
Quick snapshot
LIFE IS SHORT. STAY AWAKE FOR IT.
ST13
US500000075013633Class
42
Filing
75013633
Registration
2008379
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
28
Latest update
07/24/2026
Trademark type
Word
Nice classes
42
Filing date
10/23/1995
Registration date
10/15/1996
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
11/04/2016
Last transaction
07/24/2026
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
First use anywhere
01/01/1994
First use in commerce
01/01/1994
Drawing code
1
Owner type
03
Owner location
Brooklyn Center, MN, US
Examiner
CALDERON, ANNA
Law office
L50
Current location
GENERIC WEB UPDATE
Holders and representatives
Holders
ARABICA FUNDING, INC.
Caribou Coffee Company, Inc.
Representatives
ELIZABETH C. BUCKINGHAM DORSEY & WHITNEY LLP
Technical classification
Nice Classes
Class 42
Vienna Codes
No Vienna codes available.
Goods and services
Class 42
restaurant services and retail store services in the field of coffee
Publications
History of USPTO decisions and trademark events.
28 publications found
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
07/17/2026
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
10/15/2025
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
07/13/2022
NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
11/04/2016
RNL2
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
11/04/2016
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
11/04/2016
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
11/04/2016
E89R
TEAS SECTION 8 & 9 RECEIVED
08/23/2016
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
08/23/2016
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
11/08/2011
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
11/08/2011
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
03/03/2010
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
06/09/2008
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
06/09/2008
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
09/21/2006
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
09/21/2006
PLGL
ASSIGNED TO PARALEGAL
09/20/2006
89AF
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
07/05/2006
E89R
TEAS SECTION 8 & 9 RECEIVED
07/05/2006
CFIT
CASE FILE IN TICRS
06/21/2006
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
03/09/2002
815F
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
01/14/2002
R.PR
REGISTERED-PRINCIPAL REGISTER
10/15/1996
PUBO
PUBLISHED FOR OPPOSITION
07/23/1996
NPUB
NOTICE OF PUBLICATION
06/21/1996
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
05/13/1996
DOCK
ASSIGNED TO EXAMINER
04/22/1996
Continuous trademark protection
Get notified about every new filing that threatens LIFE IS SHORT. STAY AWAKE FOR IT. or your mark.
Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.