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Official data from USPTO

NATURAL WHITE

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: United States

Quick snapshot

NATURAL WHITE

ST13

US500000074730302

Class

3

Filing

74730302

Registration

2078448

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

43

Latest update

07/15/2026

Trademark type

Word

Nice classes

3

Filing date

09/18/1995

Registration date

07/15/1997

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/29/2017

Last transaction

07/15/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

08/17/1992

First use in commerce

08/17/1992

Drawing code

1

Owner type

03

Owner location

TONAWANDA, NY, US

Examiner

BLOHM, LINDA

Law office

L60

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

LPNA GROUP, INC.
LORNAMEAD ACQUISITION CO., INC.
LORNAMEAD GROUP LIMITED
LORNAMEAD BRANDS, INC.
Natural White Inc.

Representatives

Eleanor B. Atkins McDermott Will & Schulte LLP

Technical classification

Nice Classes

Class 3

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

whitening toothpaste; brushing gel; oral rinse (or mouthwash); conditioner; polishing cream; bleaching gel; whitening dental floss; tooth enamel whitening systemcomprised of polish creamblending gel and conditioner; peroxide bleaching systemcomprised of neutralizer and blending gel

Publications

History of USPTO decisions and trademark events.

43 publications found

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

07/15/2026

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

07/01/2026

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

05/29/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

05/29/2026

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

05/29/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

05/29/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

05/29/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

05/29/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

05/29/2026

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

10/10/2018

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

07/29/2017

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

07/29/2017

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

07/29/2017

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

07/26/2017

E89R

TEAS SECTION 8 & 9 RECEIVED

06/20/2017

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

07/15/2016

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

12/19/2012

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

08/31/2007

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

08/31/2007

PLGL

ASSIGNED TO PARALEGAL

08/07/2007

MAIL

PAPER RECEIVED

07/26/2007

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

07/16/2007

E89R

TEAS SECTION 8 & 9 RECEIVED

07/16/2007

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

06/13/2007

CFIT

CASE FILE IN TICRS

03/09/2007

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

09/09/2003

815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

07/16/2003

MAIL

PAPER RECEIVED

07/16/2003

CANT

CANCELLATION TERMINATED NO. 999999

06/29/2000

CAND

CANCELLATION DENIED NO. 999999

06/29/2000

PETC

CANCELLATION INSTITUTED NO. 999999

02/19/1999

R.PR

REGISTERED-PRINCIPAL REGISTER

07/15/1997

PUBO

PUBLISHED FOR OPPOSITION

04/22/1997

NPUB

NOTICE OF PUBLICATION

03/21/1997

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

02/07/1997

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

12/16/1996

CNSL

LETTER OF SUSPENSION MAILED

05/02/1996

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

03/11/1996

CNRT

NON-FINAL ACTION MAILED

02/29/1996

DOCK

ASSIGNED TO EXAMINER

02/28/1996

DOCK

ASSIGNED TO EXAMINER

02/26/1996

DOCK

ASSIGNED TO EXAMINER

02/24/1996

DOCK

ASSIGNED TO EXAMINER

02/22/1996

Continuous trademark protection

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