ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
12/01/2025
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Official data from USPTO
TOTAL CHOICE
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Active USPTO registrationType: WordOffice: United States
Quick snapshot
TOTAL CHOICE
ST13
US500000074551013Class
38
Filing
74551013
Registration
2016128
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
39
Latest update
01/13/2026
Trademark type
Word
Nice classes
38
Filing date
07/19/1994
Registration date
11/12/1996
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
06/16/2017
Last transaction
01/13/2026
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
1994-10-00
First use in commerce
1994-10-00
Drawing code
1
Owner type
16
Owner location
El Segundo, CA
Examiner
GREENBAUM,CINDY BETH
Law office
L40
Current location
GENERIC WEB UPDATE
Holders and representatives
Holders
DIRECTV, LLC
DIRECTV, INC.
DIRECTV, INC.
Representatives
David A. Bell Haynes and Boone, LLP
Technical classification
Nice Classes
Class 38
Vienna Codes
No Vienna codes available.
Goods and services
Class 38
direct broadcast satellite transmission services
Publications
History of USPTO decisions and trademark events.
39 publications found
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
11/26/2025
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
11/12/2025
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
01/31/2024
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
02/08/2022
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
02/08/2022
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
02/08/2022
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
02/08/2022
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
02/08/2022
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
08/18/2021
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
08/11/2021
NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
06/16/2017
RNL2
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
06/16/2017
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
06/16/2017
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
06/16/2017
E89R
TEAS SECTION 8 & 9 RECEIVED
04/28/2017
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
04/04/2012
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
08/07/2008
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
08/07/2008
PLGL
ASSIGNED TO PARALEGAL
08/07/2008
PLGL
ASSIGNED TO PARALEGAL
01/17/2007
89AF
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
11/10/2006
E89R
TEAS SECTION 8 & 9 RECEIVED
11/10/2006
CFIT
CASE FILE IN TICRS
09/22/2006
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
12/27/2001
815F
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
11/15/2001
R.PR
REGISTERED-PRINCIPAL REGISTER
11/12/1996
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
08/19/1996
SUPC
STATEMENT OF USE PROCESSING COMPLETE
08/07/1996
EX1G
SOU EXTENSION 1 GRANTED
05/30/1996
REIN
REINSTATED
05/30/1996
IUAF
USE AMENDMENT FILED
04/22/1996
ABN6
ABANDONMENT - NO USE STATEMENT FILED
01/26/1996
EXT1
SOU EXTENSION 1 FILED
01/19/1996
NOAM
NOA MAILED - SOU REQUIRED FROM APPLICANT
07/25/1995
PUBO
PUBLISHED FOR OPPOSITION
05/02/1995
NPUB
NOTICE OF PUBLICATION
03/31/1995
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
12/16/1994
DOCK
ASSIGNED TO EXAMINER
12/15/1994
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