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Official data from USPTO

MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE.

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE.

ST13

US500000074502811

Class

3

Filing

74502811

Registration

1936468

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

32

Latest update

01/13/2026

Trademark type

Word

Nice classes

3

Filing date

03/21/1994

Registration date

11/21/1995

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

12/22/2025

Last transaction

01/13/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

03/01/1992

First use in commerce

03/01/1992

Drawing code

1

Owner type

03

Owner location

NEW YORK, NY

Examiner

MILTON, PRISCILLA

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

L'OREAL USA S/D, INC.
L'OREAL USA CREATIVE, INC.
MAYBELLINE INTERMEDIATE CO.
INTELLECTUAL PROPERTY HOLDING CO.

Representatives

LISA M. GIGLIOTTI L'OREAL USA S/D, INC.

Technical classification

Nice Classes

Class 3

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

cosmetics; namelymascaramascara removereyelinerbrow linereye shadowcover stickconcealerfoundationblushloose powderpressed powderlip colorlip linerlip glossnail color ; and skin care products; namelyeye creammoisture lotionsmoisture creams

Publications

History of USPTO decisions and trademark events.

32 publications found

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

12/22/2025

RNL3

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

12/22/2025

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

12/22/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

12/22/2025

E89R

TEAS SECTION 8 & 9 RECEIVED

09/16/2025

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

11/21/2024

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

01/24/2024

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

03/06/2019

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

06/07/2016

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

06/07/2016

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

06/06/2016

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED

02/02/2015

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

02/02/2015

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

02/02/2015

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

01/31/2015

E89R

TEAS SECTION 8 & 9 RECEIVED

01/16/2015

CFIT

CASE FILE IN TICRS

06/15/2007

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

06/09/2006

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

06/09/2006

PLGL

ASSIGNED TO PARALEGAL

06/09/2006

E89R

TEAS SECTION 8 & 9 RECEIVED

10/12/2005

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

04/25/2001

815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

01/24/2001

R.PR

REGISTERED-PRINCIPAL REGISTER

11/21/1995

PUBO

PUBLISHED FOR OPPOSITION

08/29/1995

NPUB

NOTICE OF PUBLICATION

07/28/1995

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/05/1995

CNEA

EXAMINER'S AMENDMENT MAILED

05/03/1995

CNSL

LETTER OF SUSPENSION MAILED

03/31/1995

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

02/14/1995

CNRT

NON-FINAL ACTION MAILED

08/17/1994

DOCK

ASSIGNED TO EXAMINER

08/12/1994

Continuous trademark protection

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