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Official data from USPTO

BRANDASSET

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: United States

Quick snapshot

BRANDASSET

ST13

US500000074451761

Class

35

Filing

74451761

Registration

1934401

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

32

Latest update

03/03/2026

Trademark type

Word

Nice classes

35

Filing date

10/28/1993

Registration date

11/07/1995

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

02/11/2026

Last transaction

03/03/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Supplemental Register

Filing basis

Intent to use

First use anywhere

06/07/1994

First use in commerce

06/07/1994

Drawing code

1

Owner type

02

Owner location

New York, NY, US

Examiner

MAYERSCHOFF, GLENN

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

W. P. (pessoa física)
W. P. (pessoa física)
Young & Rubicam, L.P.

Representatives

Joy J. Wildes Davis+Gilbert LLP

Technical classification

Nice Classes

Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

market research services

Publications

History of USPTO decisions and trademark events.

32 publications found

NURC

NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED

03/03/2026

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

02/11/2026

RNL3

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

02/11/2026

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

02/11/2026

A7OK

AMENDMENT UNDER SECTION 7 - PROCESSED

02/11/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

02/09/2026

ES7R

TEAS SECTION 7 REQUEST RECEIVED

01/27/2026

E89R

TEAS SECTION 8 & 9 RECEIVED

11/07/2025

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

11/07/2024

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

12/07/2015

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

12/07/2015

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

12/07/2015

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

12/06/2015

E89R

TEAS SECTION 8 & 9 RECEIVED

10/13/2015

CFIT

CASE FILE IN TICRS

06/22/2007

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

02/28/2006

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

02/28/2006

PLGL

ASSIGNED TO PARALEGAL

02/28/2006

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

10/20/2005

E89R

TEAS SECTION 8 & 9 RECEIVED

10/20/2005

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

12/19/2001

8.AF

REGISTERED - SEC. 8 (6-YR) FILED

11/06/2001

R.SR

REGISTERED-SUPPLEMENTAL REGISTER

11/07/1995

CNTA

APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER

08/17/1995

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

07/07/1995

CNRT

NON-FINAL ACTION MAILED

01/06/1995

IUAA

USE AMENDMENT ACCEPTED

01/05/1995

AUPC

AMENDMENT TO USE PROCESSING COMPLETE

12/18/1994

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

09/21/1994

IUAF

USE AMENDMENT FILED

09/21/1994

CNRT

NON-FINAL ACTION MAILED

03/21/1994

DOCK

ASSIGNED TO EXAMINER

03/17/1994

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