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Official data from USPTO

BENEFIT

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

BENEFIT

ST13

US500000073760869

Class

3

Filing

73760869

Registration

1582141

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

45

Latest update

07/06/2026

Trademark type

Combined

Nice classes

3

Filing date

10/31/1988

Registration date

02/13/1990

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

04/04/2020

Last transaction

07/06/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

10/05/1988

First use in commerce

10/05/1988

Drawing code

5

Owner type

16

Owner location

San Francisco, CA, US

Examiner

MANI, LALITHA

Current location

Historical data usage

Holders and representatives

Holders

BENEFIT COMETICS,LLC
MAKE A FACE, INC.

Representatives

Sarah Bruno REED SMITH LLP

Technical classification

Nice Classes

Class 3

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

COSMETICSCLEANSING CREAMSNIGHT CREAMSFACIAL CREAMSSKIN FRESHENERSASTRINGENTSMASQUES OR FACIAL PACKSBATH OILSPERFUMED BATH OILSCOLOGNES EYE SHADOWMASCARALIPSTICKLIP GLOSSROUGELIQUID ROUGEBODY LOTIONSSUN TAN LOTION AND SUN TAN ULTRAVIOLET BLOCK

Publications

History of USPTO decisions and trademark events.

45 publications found

PRAN

POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED

07/06/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

06/26/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

10/07/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

10/07/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

10/07/2025

PARI

TEAS VOLUNTARY AMENDMENT RECEIVED

10/06/2025

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

04/05/2020

RNL3

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

04/04/2020

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

04/04/2020

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

04/04/2020

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/10/2020

E89R

TEAS SECTION 8 & 9 RECEIVED

02/10/2020

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

02/13/2019

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

12/08/2015

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

12/08/2015

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

08/17/2015

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

08/17/2015

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

03/05/2014

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

03/05/2014

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

10/15/2010

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

10/15/2010

A7OK

AMENDMENT UNDER SECTION 7 - PROCESSED

10/20/2009

PLGL

ASSIGNED TO PARALEGAL

10/20/2009

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

10/20/2009

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

10/20/2009

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

10/18/2009

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

10/07/2009

AMD7

SEC 7 REQUEST FILED

09/04/2009

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

09/04/2009

MAIL

PAPER RECEIVED

09/04/2009

CFIT

CASE FILE IN TICRS

12/08/2008

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

12/20/2005

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

09/08/2000

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

09/08/2000

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

02/03/2000

XXXX

POST REGISTRATION ACTION CORRECTION

02/03/2000

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

06/05/1996

815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

10/26/1995

R.PR

REGISTERED-PRINCIPAL REGISTER

02/13/1990

PUBO

PUBLISHED FOR OPPOSITION

11/21/1989

NPUB

NOTICE OF PUBLICATION

10/20/1989

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

09/08/1989

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

07/24/1989

CNRT

NON-FINAL ACTION MAILED

01/24/1989

DOCK

ASSIGNED TO EXAMINER

12/07/1988

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