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Official data from USPTO

SMART START

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

SMART START

ST13

US500000073744896

Class

30

Filing

73744896

Registration

1555954

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

38

Latest update

02/26/2026

Trademark type

Word

Nice classes

30

Filing date

08/08/1988

Registration date

09/12/1989

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

01/29/2020

Last transaction

02/26/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

07/27/1979

First use in commerce

07/28/1988

Drawing code

1

Owner type

16

Owner location

BATTLE CREEK, MI, US

Examiner

HANNON, MARY

Law office

520

Current location

POST REGISTRATION

Holders and representatives

Holders

WK KELLOGG NORTH AMERICA LLC
Kellogg North America Company.
KELLOGG COMPANY

Representatives

Mark H. Tidman BakerHostetler

Technical classification

Nice Classes

Class 30

Vienna Codes

No Vienna codes available.

Goods and services

Class 30

CEREAL-DERIVED FOOD PRODUCT TO BE USED AS BREAKFAST FOODCEREAL BARSNACK FOOD OR INGREDIENT FOR MAKING FOOD

Publications

History of USPTO decisions and trademark events.

38 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/24/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/24/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/24/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

02/24/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

02/24/2026

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

11/26/2025

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

10/29/2025

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

12/06/2023

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

01/29/2020

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

01/29/2020

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

01/29/2020

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

10/22/2019

EROP

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

10/22/2019

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

10/15/2019

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

10/15/2019

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

10/15/2019

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

10/15/2019

E89R

TEAS SECTION 8 & 9 RECEIVED

09/29/2019

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

09/12/2018

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/01/2016

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/01/2016

CCON

COUNTERCLAIM OPP. NO. 999999

01/21/2010

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

11/20/2009

E89R

TEAS SECTION 8 & 9 RECEIVED

11/18/2009

R.PR

REGISTERED-PRINCIPAL REGISTER

09/12/2009

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

01/20/2009

CFIT

CASE FILE IN TICRS

09/10/2008

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

10/03/2007

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

10/03/2007

15AK

REGISTERED - SEC. 15 ACKNOWLEDGED

06/04/2003

15AF

REGISTERED - SEC. 15 AFFIDAVIT FILED

03/05/2003

E15R

TEAS SECTION 15 RECEIVED

03/05/2003

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

05/09/1996

8.AF

REGISTERED - SEC. 8 (6-YR) FILED

09/08/1995

PUBO

PUBLISHED FOR OPPOSITION

03/07/1989

NPUB

NOTICE OF PUBLICATION

02/04/1989

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

10/12/1988

DOCK

ASSIGNED TO EXAMINER

10/12/1988

Continuous trademark protection

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