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Official data from USPTO

BW2

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

BW2

ST13

US500000073571637

Class

3

Filing

73571637

Registration

1404561

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

39

Latest update

07/28/2026

Trademark type

Word

Nice classes

3

Filing date

12/04/1985

Registration date

08/12/1986

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/07/2026

Last transaction

07/28/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

1983-05-00

First use in commerce

1983-05-00

Drawing code

1

Owner type

16

Owner location

CALABASAS, CA, US

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

WELLA OPERATIONS US, LLC
N. C. (pessoa física)
PROCTER & GAMBLE COMPANY, THE
C. I. (pessoa física)

Representatives

Jonathan M. Rixen Dennemeyer & Associates, LLC

Technical classification

Nice Classes

Class 3

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

HAIR LIGHTENER

Publications

History of USPTO decisions and trademark events.

39 publications found

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

07/07/2026

RNL3

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

07/07/2026

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

07/07/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

07/07/2026

E89R

TEAS SECTION 8 & 9 RECEIVED

05/05/2026

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

08/12/2025

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

06/16/2021

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

04/26/2021

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/26/2021

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/26/2021

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/26/2021

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

04/26/2021

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/11/2017

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/11/2017

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

12/14/2016

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

11/23/2016

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

09/19/2016

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

09/19/2016

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

09/19/2016

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

09/19/2016

E89R

TEAS SECTION 8 & 9 RECEIVED

06/28/2016

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

08/12/2015

CFIT

CASE FILE IN TICRS

10/04/2006

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

09/30/2006

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

09/30/2006

PLGL

ASSIGNED TO PARALEGAL

09/30/2006

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

08/09/2006

E89R

TEAS SECTION 8 & 9 RECEIVED

08/09/2006

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

04/24/1992

RRPR

RESPONSE RECEIVED TO POST REG. ACTION

02/10/1992

815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

02/10/1992

PR23

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

01/23/1992

815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

09/03/1991

R.PR

REGISTERED-PRINCIPAL REGISTER

08/12/1986

PUBO

PUBLISHED FOR OPPOSITION

05/20/1986

NPUB

NOTICE OF PUBLICATION

04/20/1986

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

02/28/1986

CNEA

EXAMINER'S AMENDMENT MAILED

02/14/1986

DOCK

ASSIGNED TO EXAMINER

02/07/1986

Continuous trademark protection

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