(11) 98705-3426
TrademarkIQ iconTrademarkIQ
Back to search
Official data from USPTO

THE FIRST NAME IN LASTING VALUE

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: United States

Quick snapshot

THE FIRST NAME IN LASTING VALUE

ST13

US500000073553989

Class

37

Filing

73553989

Registration

1418620

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

45

Latest update

12/31/2025

Trademark type

Word

Nice classes

37

Filing date

08/19/1985

Registration date

11/25/1986

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

11/26/2016

Last transaction

12/31/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

01/06/1985

First use in commerce

03/03/1985

Drawing code

1

Owner type

03

Owner location

Matawan, NJ

Examiner

NELSON, EDWARD

Law office

540

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

K. HOV IP, II, INC.
K. HOV IP II, INC .
K. HOVNANIAN COMPANIES OF FLORIDA, INC.

Representatives

Grace Han Stanton Perkins Coie LLP

Technical classification

Nice Classes

Class 37

Vienna Codes

No Vienna codes available.

Goods and services

Class 37

PLANNING AND LAYING OUT RESIDENTIAL COMMUNITIES FOR OTHERS

Publications

History of USPTO decisions and trademark events.

45 publications found

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

12/31/2025

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

11/25/2025

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

11/22/2023

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

10/18/2023

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

10/11/2023

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

06/23/2022

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

03/09/2022

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

11/13/2019

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

09/26/2018

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

03/01/2018

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

03/01/2018

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

08/02/2017

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

11/26/2016

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

11/26/2016

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

11/26/2016

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

11/26/2016

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

09/21/2016

E89R

TEAS SECTION 8 & 9 RECEIVED

09/14/2016

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

11/25/2015

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

10/10/2012

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/14/2011

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/14/2011

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

11/11/2009

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

11/04/2009

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

10/28/2009

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

12/24/2008

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

12/17/2008

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

09/10/2008

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

06/11/2008

CFIT

CASE FILE IN TICRS

10/06/2006

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

05/10/2006

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

05/10/2006

PLGL

ASSIGNED TO PARALEGAL

05/08/2006

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

02/03/2006

MAIL

PAPER RECEIVED

02/03/2006

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

09/12/1992

815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

06/22/1992

R.PR

REGISTERED-PRINCIPAL REGISTER

11/25/1986

PUBO

PUBLISHED FOR OPPOSITION

09/02/1986

NPUB

NOTICE OF PUBLICATION

08/03/1986

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

06/19/1986

CNEA

EXAMINERS AMENDMENT MAILED

05/30/1986

DOCK

ASSIGNED TO EXAMINER

05/29/1986

CNRT

NON-FINAL ACTION MAILED

12/13/1985

DOCK

ASSIGNED TO EXAMINER

11/05/1985

Continuous trademark protection

Get notified about every new filing that threatens THE FIRST NAME IN LASTING VALUE or your mark.

Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.