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Official data from USPTO

I CAN'T BELIEVE IT'S NOT BUTTER!

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

I CAN'T BELIEVE IT'S NOT BUTTER!

ST13

US500000073340075

Class

29

Filing

73340075

Registration

1257722

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

46

Latest update

02/06/2025

Trademark type

Word

Nice classes

29

Filing date

12/04/1981

Registration date

11/15/1983

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

12/30/2023

Last transaction

02/06/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

07/09/1980

First use in commerce

07/09/1980

Drawing code

1

Owner type

26

Owner location

AMSTERDAM, NL

Law office

520

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

FLORA FOOD GLOBAL PRINCIPAL B.V.
UPFIELD US INC.
CONOPCO, INC.
UNILEVER SUPPLY CHAIN, INC.
L. I. (pessoa física)
LEVER BROTHERS COMPANY
J. H. Filbert, Inc.

Representatives

William C. Wright EPSTEIN DRANGEL LLP

Technical classification

Nice Classes

Class 29

Vienna Codes

No Vienna codes available.

Goods and services

Class 29

Vegetable Oil Spread

Publications

History of USPTO decisions and trademark events.

46 publications found

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

02/05/2025

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

12/30/2023

RNL3

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

12/30/2023

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

12/30/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

12/30/2023

E89R

TEAS SECTION 8 & 9 RECEIVED

07/01/2023

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

11/15/2022

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

08/07/2019

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

12/11/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

12/11/2018

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

10/09/2013

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

10/09/2013

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

10/09/2013

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

10/08/2013

E89R

TEAS SECTION 8 & 9 RECEIVED

10/08/2013

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

02/11/2013

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

02/11/2013

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

12/19/2012

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

11/23/2011

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

11/23/2011

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

11/02/2011

CFIT

CASE FILE IN TICRS

04/29/2008

CORV

REVIEW OF CORRESPONDENCE COMPLETE

09/29/2006

MAIL

PAPER RECEIVED

05/27/2005

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

10/01/2004

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

02/24/2004

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

02/24/2004

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

01/14/2004

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

11/14/2003

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

11/19/1990

PR23

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

03/09/1990

RRPR

RESPONSE RECEIVED TO POST REG. ACTION

02/16/1990

PR23

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

12/28/1989

815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

07/27/1989

R.PR

REGISTERED-PRINCIPAL REGISTER

11/15/1983

PUBO

PUBLISHED FOR OPPOSITION

08/23/1983

NPUB

NOTICE OF PUBLICATION

08/04/1983

NPUB

NOTICE OF PUBLICATION

08/03/1983

NPUB

NOTICE OF PUBLICATION

08/02/1983

NPUB

NOTICE OF PUBLICATION

08/01/1983

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/18/1983

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

05/05/1983

CNRT

NON-FINAL ACTION MAILED

04/27/1983

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

03/18/1983

DOCK

ASSIGNED TO EXAMINER

12/06/1982

CNRT

NON-FINAL ACTION MAILED

11/29/1982

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