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Official data from USPTO

VIP

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

VIP

ST13

US500000072232582

Class

35, 101

Filing

72232582

Registration

824208

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

31

Latest update

04/14/2026

Trademark type

Word

Nice classes

35, 101

Filing date

11/12/1965

Registration date

02/14/1967

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

09/11/2017

Last transaction

04/14/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

11/02/1965

First use in commerce

11/02/1965

Drawing code

1

Owner type

16

Owner location

NEW YORK, NY, US

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

The Nielsen Company (US), LLC
NIELSEN MEDIA RESEARCH, INC.
A.C. NIELSEN COMPANY

Representatives

Tamar Niv Bessinger Fross Zelnick Lehrman & Zissu, P.C.

Technical classification

Nice Classes

Class 35Class 101

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

No specification.

Class 101

MARKETING RESEARCH WITH REFERENCE TO CHARACTERISTICS OF TELEVISION VIEWING AUDIENCES

Publications

History of USPTO decisions and trademark events.

31 publications found

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

04/13/2026

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

02/15/2026

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

02/15/2023

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

12/07/2022

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

09/30/2020

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

09/11/2017

RNL3

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

09/11/2017

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

09/11/2017

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

09/06/2017

E89R

TEAS SECTION 8 & 9 RECEIVED

07/27/2017

CORV

REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED

04/05/2017

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

01/31/2017

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

02/14/2016

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

11/15/2013

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

11/15/2013

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

06/20/2013

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

06/20/2013

CFIT

CASE FILE IN TICRS

02/03/2009

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

11/26/2008

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

03/19/2007

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

03/19/2007

PLGL

ASSIGNED TO PARALEGAL

03/14/2007

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

02/02/2007

E89R

TEAS SECTION 8 & 9 RECEIVED

02/02/2007

A7OK

AMENDMENT UNDER SECTION 7 - PROCESSED

12/29/1999

RRPR

RESPONSE RECEIVED TO POST REG. ACTION

11/15/1999

PRAM

POST REGISTRATION ACTION MAILED - SEC. 7

08/31/1999

AMD7

SEC 7 REQUEST FILED

04/29/1999

REN1

REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)

02/14/1987

9.AF

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

02/12/1987

XXXX

POST REGISTRATION ACTION CORRECTION

02/12/1987

Continuous trademark protection

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