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Official data from USPTO

TREAT YOURSELF TO THE BEST

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

TREAT YOURSELF TO THE BEST

ST13

US500000072134090

Class

17, 34

Filing

72134090

Registration

739649

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

22

Latest update

12/17/2025

Trademark type

Word

Nice classes

17, 34

Filing date

12/15/1961

Registration date

10/23/1962

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

10/26/2022

Last transaction

12/17/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

1928-09-00

First use in commerce

1928-09-00

Drawing code

1

Owner type

03

Owner location

JACKSONVILLE, FL

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

SWISHER INTERNATIONAL, INC.
KING EDWARD TECHNOLOGY, INC.
C. C. (pessoa física)
BLOCH BROTHERS TOBACCO CO., THE

Representatives

Elizabeth Lee D'Amore Lucas & Mercanti, LLP

Technical classification

Nice Classes

Class 17Class 34

Vienna Codes

No Vienna codes available.

Goods and services

Class 17

Chewing Tobacco

Class 34

No specification.

Publications

History of USPTO decisions and trademark events.

22 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

12/13/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

12/13/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

12/13/2025

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

10/26/2022

RNL4

REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)

10/26/2022

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

10/26/2022

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

10/24/2022

E89R

TEAS SECTION 8 & 9 RECEIVED

04/25/2022

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

10/23/2021

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

12/03/2014

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

03/17/2014

RNL3

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

12/22/2011

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

12/22/2011

E89R

TEAS SECTION 8 & 9 RECEIVED

11/11/2011

CFIT

CASE FILE IN TICRS

11/05/2008

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

01/03/2007

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/20/2004

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

08/05/2002

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

08/05/2002

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

05/17/2002

MAIL

PAPER RECEIVED

05/17/2002

REN1

REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)

10/23/1982

Continuous trademark protection

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