FERNET BRANCA FRATELLI BRANCA E COMP

Mark description

My trade-mark consists of a label having a background formed by rows of oval loops, each of which incloses the words "Fernet, Branca, Fernet, Branca". The ovals and words are printed in one color, and over this background the name of the goods, the address of the manufacturer, and description or directions, &c., are or may be printed in a different colored ink, substantially as illustrated in the drawing, which shows one form of the mark that I generally employ, (excepting that no colors appear in drawing). The drawing illustrates a label lithographed on a leaflet of paper, the background of the label consisting of elliptical spaces of yellowish color, encompassed by lines, and in the spaces the words: "Fernet, Branca, Fernet, Branca", the whole label encompassed by a double line, the inner one lighter than the outer, and bearing the following inscription:-printed in Italian on label shown in drawing, the following a translation thereof:-"Branca Bros. & Co. Fernet Branca. Milan, No. 35 Via Broletto, near S. Thomas Church. The fac simile signature "Fratelli Branca & Co." appears on a label running on a diagonal line from the inferior right angle to the superior angle in black ink. The drawing is in black and white and does not illustrate the colored inks employed. The labels in use have the background printed in yellow ink and the superimposed matter printed in black ink. The essential feature of this trade-mark is a label having a background formed of oval loops inclosing the words "FERNET, BRANCA, FERNET, BRANCA" in one color.