FERNET BRANCA FRATELLI BRANCA E COMP.

Mark description

My trade-mark consists of the word-symbol "Fernet" which may be printed, stamped or otherwise displayed on or attached to the packages or vessels containing the preparation, and has generally been arranged as shown in the accompanying drawing, which represents a paper label having a background formed of a series of intersecting ovals each inclosing the words, "Fernet, Branca, Fernet, Branca", all printed in one color (generally yellow in use) and superimposed or printed over such background is the following inscription, (printed in Italian on the mark shown in the drawing) of which the following is a translation: "Branca Bros. & Co. Fernet Branca, Milan, No. 7 Via S. Prospero, cor. of S. Maria Segreta. The signature "Fratelli Branca & Co." appears running on a diagonal line from the inferior left angle to the superior right angle and on the inferior right angle the indication of F. Tensi's lithographic works. The essential feature of my trade-mark is the word "FERNET" and the style of lettering and label may be varied so long as the essential feature is retained.