ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
06/24/2026
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Official data from USPTO
MUCHO MACHO
Did you know this trademark is already registered in United States?
Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.
Active USPTO registrationType: CombinedOffice: US
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
16
Latest update
06/24/2026
Classification
Registered
Trademark type
Combined
Nice classes
30
Filing date
07/31/2025
Registration date
03/10/2026
Expiration date
-
Recommended action
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Next step
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Complete case details
Structured fields from the responsible authority and the official record.
Status date
03/10/2026
Last transaction
06/24/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
First use anywhere
01/12/2021
First use in commerce
01/12/2021
Drawing code
3
Owner type
16
Owner location
GREENDALE, WI, US
Examiner
SWAIN, MICHELE LYNN
Law office
M70
Current location
FILE REPOSITORY (FRANCONIA)
Mark description
The mark consists of the words MUCHO MACHO in a stylized font surrounded with ribbon design and dots in each corner.
Holders and representatives
Holders
DIA BRANDS LLC
M. Lloyd Drilling Spirits, LLC
Representatives
Roger M. Masson Hinshaw & Culbertson LLP
Technical classification
Nice Classes
Class 30
Vienna Codes
No Vienna codes available.
Goods and services
Class 30
Coffee
Publications
History of USPTO decisions and trademark events.
16 publications found
NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
03/10/2026
R.PR
REGISTERED-PRINCIPAL REGISTER
03/10/2026
EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
02/02/2026
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
02/02/2026
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
02/02/2026
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
02/02/2026
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
01/20/2026
PUBO
PUBLISHED FOR OPPOSITION
01/20/2026
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
01/14/2026
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
12/20/2025
DOCK
ASSIGNED TO EXAMINER
12/16/2025
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
12/09/2025
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
12/09/2025
MAFR
APPLICATION FILING RECEIPT MAILED
07/31/2025
NWAP
NEW APPLICATION ENTERED
07/31/2025
Continuous trademark protection
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