NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
05/12/2026
Did you know this trademark is already registered in United States?
Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Case type
Recorded events
Latest update
Classification
Trademark type
Nice classes
Filing date
Registration date
Expiration date
Recommended action
Perform a full collision analysis and validate classes before any filing or trademark investment.
Next step
These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.
Structured fields from the responsible authority and the official record.
Status date
Last transaction
Responsible office
Status code
Official register
Filing basis
First use anywhere
First use in commerce
Drawing code
Owner type
Owner location
Examiner
Law office
Current location
Mark description
The mark consists of the stylized words "NEW MIX" in red outlined by white with black shadow presented in a series of green, yellow, and grey concentric ovals all within a blue background and border. The grey oval on the outside also has a tail extending at the bottom. The wording "EL JIMADOR" is presented in stylized, black lettering and white outlining above the term "NEW MIX" and within the green oval. The stylized word "PALOMA" in white is presented below "NEW MIX" within a blue box that extends inward from the outside border.
Holders
Representatives
Justin P. Welch Brown-Forman Brands
Nice Classes
Vienna Codes
No Vienna codes available.
Goods and services
Class 33
Alcoholic mixed beverages except beers; Alcoholic beverages except beers
History of USPTO decisions and trademark events.
21 publications found
NOTICE OF REGISTRATION CONFIRMATION EMAILED
05/12/2026
REGISTERED-PRINCIPAL REGISTER
05/12/2026
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
03/24/2026
PUBLISHED FOR OPPOSITION
03/24/2026
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
03/18/2026
APPROVED FOR PUB - PRINCIPAL REGISTER
03/02/2026
TEAS/EMAIL CORRESPONDENCE ENTERED
02/27/2026
CORRESPONDENCE RECEIVED IN LAW OFFICE
02/27/2026
TEAS RESPONSE TO OFFICE ACTION RECEIVED
02/27/2026
NOTIFICATION OF NON-FINAL ACTION E-MAILED
02/26/2026
NON-FINAL ACTION E-MAILED
02/26/2026
NON-FINAL ACTION WRITTEN
02/26/2026
USE AMENDMENT ACCEPTED
02/23/2026
AMENDMENT TO USE PROCESSING COMPLETE
12/11/2025
USE AMENDMENT FILED
12/11/2025
TEAS AMENDMENT OF USE RECEIVED
12/11/2025
ASSIGNED TO EXAMINER
11/04/2025
NOTICE OF DESIGN SEARCH CODE E-MAILED
10/26/2025
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
10/26/2025
APPLICATION FILING RECEIPT MAILED
07/14/2025
NEW APPLICATION ENTERED
07/14/2025
Continuous trademark protection
Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.