EL JIMADOR NEW MIX CANTARITO

Mark description

The mark consists of the stylized words "NEW MIX" in red outlined by white with black shadow presented in a series of yellow, red, and grey concentric ovals all within an orange background and border, the grey oval on the outside also having a tail extending at the bottom. The term "EL JIMADOR" is presented in stylized, black lettering with white outlining above the wording "NEW MIX" and within the yellow oval. The stylized word "CANTARITO" in white is presented below "NEW MIX" within an orange box that extends inward from the outside border. To the right of the word "CANTARITO" are stylized images of half of a grapefruit in pink and white, a slice of orange in orange and white, and a wedge of lime in green, white and yellow, with juice splashes in gray and white surrounding the citrus fruits.